Transforming Real Estate with Video: Kukan Inc. Solves Foreign Ownership Challenges via Multilingual YouTube.

2026-03-02 Press Release

〜Elevating Transparency in Furano, Niseko, and Sapporo: A New Strategy Shifting from Speculation to Community Harmony and Sustainable Living.〜

Hokkaido-based Kukan Inc. (HQ: Furano; CEO: Kentaro Yamamoto), a leader in real estate and vacation rental management, is scaling up its global outreach via its official YouTube channel (https://www.youtube.com/@kukaninc）.

Addressing rising concerns over foreign property ownership in Japan’s resorts and cities, Kukan delivers multilingual video content focused on “accurate communication” and “responsible management.” By integrating documentary-style storytelling, we serve as a vital bridge between international owners and local communities, fostering sustainable regional development.

Tackling Social Challenges: Transforming Regulatory Concerns into “Coexistence” Through Information Power.

As Hokkaido’s prestige grows—driven by icons like Niseko, Furano, and “Japow”—foreign property acquisition is accelerating. However, with many purchases focused on short-term rentals, local concerns and calls for regulation have intensified, even becoming a key debate in Japan’s 2025 political landscape. This highlight the urgent need for responsible ownership.

【Reference Article】
Foreign Property Ownership Emerges as Key Issue in LDP Leadership Election: Candidates Call for Stricter Regulations Amid Rising Land Prices and Local Discontent (Yomiuri Shimbun Online)

Transparency: A Bridge Connecting International Owners with Local Communities.

We believe the root of the issue lies not in “ownership” itself, but in the lack of information regarding local Japanese regulations and realities, which leads to a gap in understanding between foreign owners and the local community.

While clarity in property data is essential, we believe it is equally vital to convey that every property is part of a living community. Our mission is to encourage social responsibility as an owner and prevent local friction through deep regional understanding. Kukan Inc. uses video to provide high-transparency information that integrates these essential cultural insights.

Kukan Official YouTube: A Media Strategy Delivering the “Real Essence of the Town” Through Visual Storytelling.

Our channel visually broadcasts real estate insights across Hokkaido’s most coveted areas—including Furano, Niseko, Kutchan, and Sapporo—to a global audience. Kukan Inc.’s property showcases are defined by the following unique features:

Multilingual Support (English & Chinese Subtitles):
Accurately conveying unique Japanese business customs and property charms, transcending language barriers.
Comprehensive Visual Data:
Utilizing drone cinematography and detailed walkthroughs to visualize the proximity to tourist hotspots and the surrounding environment.
Bringing Japan Closer:
Eliminating common anxieties for overseas viewers through content dedicated to a deeper, more accurate understanding of Japan as a premier investment destination.

Kukan Inc. Official YouTube Channel:
https://youtube.com/@kukaninc

Case Studies: Visualizing “Peace of Mind” through a Multi-Dimensional Approach

Based on the strategies above, Kukan utilizes three distinct video formats to provide layered, comprehensive information for potential owners.

1. Property Walkthroughs: Ensuring Transparency Through “Honest Disclosure” of Current Conditions.

We reveal the “true state of the property,” addressing the primary concern of remote investors. Moving beyond polished marketing videos, we provide comprehensive transparency by documenting areas needing renovation or showing natural wear and tear. We believe that honest disclosure—sharing both the potential and the challenges—is the only way to prevent post-purchase mismatches and build a foundation of trust in real estate investment.

【Case Study】
Furano Real Estate: ¥18M Guesthouse Conversion Project | 富良野房地產：1,800萬日圓青年旅館改造項目 (Hokkaido)
URL：https://youtu.be/wT9p_CS3M6M

2. Drone & Exterior Footage: Mastering Geographical Context.

Through dynamic drone cinematography, we visualize a property’s “positioning within the town and its natural landscape”—insights often missed in standard listings. In vast resort regions like Niseko and Furano, intuitively conveying the physical distance to key facilities and landmarks prevents post-purchase friction regarding convenience. This bird’s-eye perspective fosters a deeper appreciation for the local area, supporting a well-informed and confident investment decision that accounts for the entire surrounding environment.

【Case Study】
Invest in Nakafurano Hokkaido 🇯🇵 7.7% Net Yield | 北海道富良野房地產・5年租金保證
URL：https://youtu.be/u94RYYWWiA4

3. YouTube Shorts: Visualizing “Value Regeneration” Through Renovation and Remodeling.

We condense the dramatic transformation of renovations into high-impact, short-form content. By highlighting the process where aging spaces are revitalized into high-value assets, we showcase the property’s “latent potential” that goes beyond mere technical specifications. Through an intuitive presentation of the sophisticated atmosphere post-renovation, we propose a new standard of asset value to our investors.

Kukan Inc. Renovation & Remodeling Services
https://janken-hokkaido.com/reform-renovation/

【Case Study】
【Reborn】1975: A 50-Year-Old House, Modernly Renovated in Furano.【再生】1975年建造。50年老屋在富良野的現代化翻新實例。
https://www.youtube.com/shorts/N_AbXontPTQ

Future Outlook: From Speculation to “Settlement Promotion” – The Evolution into Documentary Storytelling.

Moving forward, we will transcend the traditional framework of property listings—beyond drone footage, walkthroughs, and renovations—by significantly enhancing “documentary elements,” such as interviews with local residents and in-depth community field surveys. By capturing the unfiltered “daily life” and “history” of the region, we will integrate the “context of living” that breathes behind every piece of real estate data.

This is a uniquely Kukan initiative: redefining real estate not merely as a financial asset, but as a “living space” breathing with human emotion. In Hokkaido’s regional cities facing the challenges of population decline, we believe our vital mission is to foster “settlement” rooted in genuine affection, rather than fleeting speculation. To ensure that areas like Furano, Niseko, and Kutchan evolve from seasonal resorts into “world-class residential destinations,” we will continue to use cinema to explore and reveal the true value of these communities.

Our Commitment: The Japanese Standard of “Property Management” and Accountability.

We do not believe that a sale is the conclusion of our relationship; rather, we define it as “the true beginning.” Addressing the concerns regarding management and operations held by both overseas owners and local residents, we have built a seamless, end-to-end support system. As a Japanese company deeply rooted in Hokkaido, we take full responsibility for the ongoing stewardship of every property.

For instance, our team and strategic partners handle all region-specific requirements—from meticulous waste management protocols to tax compliance—on behalf of the owner. By taking full responsibility for these essential local rules, we not only protect the long-term asset value for our overseas clients but also ensure a harmonious, healthy environment that provides peace of mind to local residents and municipal authorities.

Bridging Creative Production that reaches the world with Property Management that honors local responsibility. As the driving force behind these two essential pillars, Kukan Inc. remains the most sincere partner in Hokkaido’s real estate market—connecting global investors with local communities through integrity and trust.

For inquiries and consultations, please contact us here:
https://kukanhokkaido.co.jp/contact-en/

Company Profile

● Company Name: Kukan Inc.
● Established: November 29, 2022
● Capital: ¥1,000,000
● Representative: Kentaro Yamamoto
● Locations:
　　○　Furano Office: 4-7 Sakaemachi, Furano, Hokkaido 076-0023, Japan
　　○　Sapporo Office: 1-1 Toyohira 4-jo 3-chome, Toyohira-ku, Sapporo, Hokkaido 062-0904, Japan
● License Number: Real Estate Transaction Dealer Hokkaido Governor Kamikawa (1) No. 1316

Business Activities

○ Minpaku Investment Business – Planning and operation of JANKEN, support for minpaku investment projects in the Hokkaido area.
○ Creative Business – Business development, branding, planning support for marketing solutions.
○ Real Estate Services – Buying, selling, leasing, brokerage, purchase and revitalization, development, property management, detached housing/land subdivision, house/condominium construction and sales, interior construction, renovation work.
○ Web Services – Website planning, production, and operation, IT support services, online secretarial services, internet information provision.

Related News

●　Kukan Inc. Unveils Design Portfolio for Furano Rentals, including “Shikauchi Furano”: Enhancing Property Value through Strategic Creative Support.
　　https://kukanhokkaido.co.jp/pressrelease-en/4772/
●　Kukan Real Estate’s “Iwor Chintai” Secures First Contract Through Social Media Property Showcases.
　　https://kukanhokkaido.co.jp/pressrelease-en/3402/
●　Hokkaido Vacation Rental Investment Enters a New Stage: JANKEN Reform Strengthens Services to Create “Impossible-to-Book Popular Accommodations” Based on Furano and Kutchan Operating Results
　 https://kukanhokkaido.co.jp/pressrelease-en/2705/

Inquiries Regarding This Matter

Company Name： Kukan Inc. Public Relations Manager
E-mail address： pr@kukanhokkaido.co.jp

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