Overcoming Hokkaido's Labor Shortage with Video × Management: Launching "Recruitive" Specialized Recruitment Support - クウカン株式会社

2026-05-03 Press Release

Overcoming Hokkaido’s Labor Shortage with Video × Management: Launching “Recruitive” Specialized Recruitment Support

Tackling Hokkaido’s 58.0% Labor Crisis with Video Creatives and a 25-Step Recruitment Process

Recruitive recruitment support service in Hokkaido solving labor shortages through video marketing and digital management.

Kukan Inc. (HQ: Furano, Hokkaido; CEO: Kentaro Yamamoto) has officially launched “Recruitive,” （ https://recruitive.hokkaido.jp/ ）a hands-on recruitment support service combining video production and digital management to solve labor shortages in rural Hokkaido.

Accelerating “Departure from Hokkaido” and the Limits of Rural Recruitment

(Graph Source)
【Updated】 Open Data from the Hokkaido Population Vision (Revised Edition)

As of 2026, Hokkaido’s recruitment market is at a historic turning point. According to Teikoku Databank, 58.0% of local companies face a shortage of full-time employees, surpassing the national average of 52.3%. This crisis is most acute in “Transport & Warehousing” (73.9%) and “Construction” (73.2%), creating a structural bottleneck where companies must decline orders due to a lack of staff.

In 2025, “labor shortage bankruptcies” hit a record high for the third consecutive year with 427 cases nationwide. Meanwhile, Hokkaido’s population is projected to drop to 3.82 million by 2050, with the working-age and youth populations expected to decrease by 40%. A drastic decline in the workforce is now an unavoidable reality.

Against this backdrop, the Hokkaido Association of Corporate Executives and the Committee for Hokkaido Regional Revitalization recommend balancing “securing manpower” with “process improvement through digital integration.” Local companies can no longer rely on “passive recruitment” by simply posting ads; they must shift toward strategic communication and the visualization of business operations.

Transforming Recruitment from a Single Point into a “25-Step Process” | Solutions by Recruitive

Kukan’s new recruitment service, “Recruitive,” elevates hiring from simple “job posting” to a “creative” process reflecting corporate strategy. By breaking down the recruitment process into “25 steps,” we act as your dedicated digital HR department, providing hands-on support across these three pillars.

Visualizing Reality to Enhance Psychological Safety (Creative)

Improving turnover rates requires boosting employee engagement and ensuring psychological safety. Recruitive utilizes drone footage and interview videos to faithfully visualize the “vibe” of the workplace. We provide high-value content that allows candidates to clearly envision their future roles, effectively minimizing mismatches.

Data-Driven Management to “Reach the Right People” (Marketing)

To avoid the common pitfall of “creating beautiful videos that no one watches,” we leverage vertical short-form videos optimized for SNS trends and manage web advertising. By analyzing all KPIs from recruitment sites like Indeed and SNS ads, we ensure information reaches the target audience, optimizing your overall recruitment costs.

“Workflow Visualization” to Eliminate Personal Dependency (System)

To maintain high-quality operations, it is essential to “standardize tasks” rather than relying on individual experience. By identifying bottlenecks in the recruitment flow and leveraging digital platforms for efficiency, we build sustainable hiring systems even for small-scale enterprises.

A Message from Kukan: As a Hokkaido-Based SME

“Is your expensive recruitment video frozen in a corner of a snowy Hokkaido server, unseen by anyone?”

Now in our fourth year, Kukan was once an “insider” to these struggles, facing zero brand recognition and grueling recruitment hurdles. We understand the frustration of local businesses because we have lived it ourselves.

Recruitive puts an end to recruitment activities that feel like pouring water into a leaking bucket. We are more than just a video or web production agency. We act as your most passionate HR partner, diving deep into your operations—even joining management meetings—to relentlessly drive the PDCA cycle. Together, let’s build a future where Hokkaido’s exceptional craftsmanship and services never fade due to a lack of staff.

【Service Overview & Corporate Information】

Service Name： Recruitive
Service Menu： Recruitment Concierge (Management Outsourcing), Recruitment Website Production, Recruitment Video Production (Interviews/Promotions), SNS Management Support
URL： https://recruitive.hokkaido.jp/

【Citations and Sources for this Report】

The data in this press release has been compiled based on the following resources.
Teikoku Databank Sapporo Branch, “Survey on Corporate Trends Regarding Labor Shortage in Hokkaido (January 2026)”（Published: March 12, 2026）
Hokkaido Association of Corporate Executives / Committee for Hokkaido Regional Revitalization, “How to Overcome the Labor Shortage”（Published: May 2025）

Kukan Inc. Corporate Profile

● Company Name: Kukan Inc.
● Established: November 29, 2022
● Capital: ¥1,000,000
● Representative: Kentaro Yamamoto
● Locations (Furano Office): 4-7 Sakaemachi, Furano, Hokkaido 076-0023, Japan
● Locations (Sapporo Office): 1-1 Toyohira 4-jo 3-chome, Toyohira-ku, Sapporo, Hokkaido 062-0904, Japan
● License Number: Real Estate Transaction Dealer Hokkaido Governor Kamikawa (1) No. 1316

Business Activities

● Minpaku Investment Business – Planning and operation of JANKEN, support for minpaku investment projects in the Hokkaido area.
● Creative Business – Business development, branding, planning support for marketing solutions.
● Real Estate Services – Buying, selling, leasing, brokerage, purchase and revitalization, development, property management, detached housing/land subdivision, house/condominium construction and sales, interior construction, renovation work.
● Web Services – Website planning, production, and operation, IT support services, online secretarial services, internet information provision.
● Recruitment Support Services – Comprehensive solutions to build high-performance teams through Recruitment Process Outsourcing (RPO), employer branding, Wantedly management, career site/video production, and recruitment DX integration.

Inquiries Regarding This Matter

Company Name： Kukan Inc. Public Relations Manager
E-mail address： pr@kukanhokkaido.co.jp

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