News

Kukan Inc., headquartered in Sapporo and led by CEO Kentaro Yamamoto, upholds the philosophy of “Creating Spaces and Circulating Value.” Utilizing technology and design, Kukan Inc. aligns with customers’ desires to “see,” “learn,” and “experience,” consistently providing optimal experiences tailored to their needs.To celebrate reaching 15,000 visitors at the “24 Sweets Shop Sapporo Teine,” which we operate, we are launching a limited-time discount campaign.

Focused on inbound tourism in Hokkaido, we support and develop hospitality facilities in resort areas like Niseko and Furano. As part of our business diversification, our frozen sweets specialty store opened on July 20, 2024, and has since surpassed 15,000 total visitors.

Factors Driving Increased Visitor Numbers

Even three months after opening, the “24 Sweets Shop Sapporo Teine” continues to attract about 50 groups on weekdays and over 100 groups on weekends. We attribute this consistent customer flow to three main factors.

Business Model Meeting Social Needs

One of the key reasons for the success of the “24 Sweets Shop Sapporo Teine” is its proactive approach to shifts in the sweets market. The shop offers nearly 100 popular sweets from around Japan that are unavailable at convenience stores or supermarkets and operates as a 24-hour unmanned sales point.

This format truly addresses today’s social needs. In an era of rapid social media development, providing visually appealing and delicious products that consumers want to share anytime has attracted widespread attention.

Moreover, the convenience of purchasing items at a lower price than online and in flexible quantities appeals strongly to sweet enthusiasts.

Without a model that leverages these modern consumer needs, it would have been difficult to exceed 15,000 visitors at such a rapid pace.

Strategies Focused on Digital Consumer Behavior

In the digital era, marketing through social media is crucial. “24 Sweets Shop Sapporo Teine” invited gourmet and café influencers during its pre-opening phase, actively promoting on social media like Instagram to ensure further reach.

By showcasing the store through influencers with many followers before opening, we were able to generate a buzz, leading to post-opening success.

Additionally, press releases and media outreach efforts garnered attention online, allowing the store to be featured in major media outlets, showcasing the results of our digital awareness campaigns. Effective online marketing has undoubtedly driven customer growth.

■ Featured TV and Web Media List
– TVh テレビ北海道「スイッチン！」
– HTB 北海道テレビ「イチオシ!!」人気コーナー「#バズキン」
– HBCラジオ「グッチーのGoodFriday!」
– UHB 北海道文化放送「いっとこ！」人気コーナー「ポチっとこ!」
– SASARU HOKKAIDO 無人スイーツ販売店が札幌初登場！りんご飴500円 韓国スイーツタンフルも「24時間営業」【札幌】
– STV札幌テレビ「どさんこワイド179」人気コーナー「どさんこ特集」
– 北海道新聞 全道版経済面

History of Adapting Product Offerings to Customer Needs

The “24 Sweets Shop Sapporo Teine” flexibly adjusts its product lineup according to customer preferences, introducing limited seasonal sweets and offering new experiences with each visit.
Special items for events like Christmas and Halloween motivate visits and foster repeat customers.

Furthermore, the store offers a more affordable alternative to online shopping, allowing purchases anytime. This flexible approach, where customers can always enjoy something new, has been fundamental in surpassing 15,000 visitors.

15,000 Visitors Celebration Campaign

At the “24 Sweets Shop Sapporo Teine,” in celebration of surpassing 15,000 visitors, a limited-time LINE coupon offering 10% off for purchases over 2,000 yen is being distributed through the shop’s official LINE account.

We invite you to take advantage of this opportunity!

Campaign Details
・10% OFF with LINE coupon barcode for purchases over 2,000 yen
・Valid from 10/22 to 11/21
・One-time use per group, valid only at Sapporo Teine
・Excludes certain items (e.g., paper bags, insulated bags, Halloween sweets)

What is 24 Sweets Shop Sapporo Teine?

Since the first store opened in January 2023, “24 Sweets Shop” has gained popularity through 24-hour frozen treats showcased on social media. With over 100 locations across Japan, the Sapporo Teine store is the first in Sapporo, spreading the charm of visually appealing, delicious, and convenient frozen sweets to Hokkaido.

Check out the official Instagram for Sapporo Teine!

The Instagram account shares detailed product descriptions, stock updates, and the latest campaign news, so be sure to follow for updates!

Notice for Supplier Recruitment

To expand our product lineup, “24 Sweets Shop Sapporo Teine” is looking for new sweet suppliers, especially in Sapporo, from both manufacturers and wholesalers. We welcome inquiries from both companies and individuals. If interested in selling your sweets through our shop, please feel free to contact us via this Google form.

Having reached 20,000 and 30,000 visitors, the “24 Sweets Shop Sapporo Teine” aims to continue evolving while remaining dedicated to its principles to keep earning customer affection.

Additionally, at Kukan Inc., we’re seeking new team members. Our mission is to create spaces that circulate value and expand possibilities, bringing people’s desires for experience and sharing into reality through services and technology.

If you resonate with our vision of blending spaces and technology to broaden society’s potential, we invite you to join us as a growth-oriented partner.

〈Store Information〉

Store Name	24 Sweets Shop Sapporo Teine
Location	13-2-1, Maeda 6-jo, Teine-ku, Sapporo (across from Bikkuri Donkey Teine Maeda branch)
Hours	Open 24 hours
Access	20-minute walk from JR Hakodate Main Line Teine Station; 10-minute walk from Hokkaido University of Science
Instagram	https://www.instagram.com/24sweetsshop_sapporoteine

〈Company Overview〉

Company Name	Kukan Inc.
URL	https://kukanhokkaido.co.jp/
Headquarters	2F, Sharm Toyohira, 4-3-1-1, Toyohira 4-jo, Toyohira-ku, Sapporo-shi, Hokkaido
Established	November 29, 2022
Capital	1,000,000 yen
Representative	Kentaro Yamamoto