For Airbnb and Real Estate Investment in Hokkaido: Choose JANKEN. Our Growing Service Today, and Our Future as a Solution Provider

2025-09-01 Press Release

JANKEN: Redefining Real Estate Value in Hokkaido. A One-Stop Solution for Short-Term Rental Investment and Property Revitalization, Powered by a Proprietary Data Foundation and Local Network

Kukan Inc., operator of the Hokkaido-specialized real estate portal JANKEN, is now officially offering comprehensive solutions that maximize property value. By combining our database of over 50,000 potential customers with a deep-rooted network of local Hokkaido experts, JANKEN is evolving into a major service that provides new opportunities for all stakeholders—including domestic and international investors, real estate businesses, and property owners seeking to utilize their assets.

JANKEN: Solving the Deep-Rooted Challenges of Real Estate Investment and Ownership

Hokkaido properties are gaining global attention, but traditional real estate deals are often hampered by language barriers, complex procedures, and a lack of transparency. At the same time, owners face serious challenges like long-term vacancies, asset deterioration, and reduced rental income. JANKEN aims to solve these issues, becoming the one reliable partner for everyone involved.

About JANKEN

JANKEN is a portal site operated by Kukan Inc. that specializes in Hokkaido real estate. We offer a one-stop solution to meet all your needs, including property purchases, vacation rental investments, property revitalization, operational management, and sales. Our mission is to contribute to the growth and diversification of the Hokkaido real estate market by building long-term partnerships with our clients.

For Those Considering Short-Term Rental Investments in Furano or Niseko
We provide comprehensive support for short-term rental operation and management in Hokkaido.

JANKEN: Hokkaido Minpaku Real Estate Investment (Furano, Niseko, Sapporo)

Data-Driven Insights into JANKEN’s Value

The JANKEN service for short-term rental investors is growing every day. In July 2024, the site had under 3,000 monthly users and new users. By July 2025, that number had surged to 10,000 per month, with page views more than tripling. Interest in JANKEN has been consistently high since its launch.

User Demographics by Municipality

JANKEN lives up to its reputation as the “expert in Hokkaido real estate investment.” Our user distribution shows significant access from major Japanese cities, especially Sapporo, but also from Tokyo and Osaka, as well as from Hong Kong. This reach demonstrates our appeal to investors in large metropolitan areas with high capital and to international investors interested in Japanese real estate.

JANKEN Traffic Sources

The primary traffic source for JANKEN is organic search, which is a testament to our comprehensive SEO strategy aimed at positioning the site as a leader in Hokkaido real estate investment. With an average session duration of nearly three minutes and a low bounce rate, our platform demonstrates high user engagement. Our goal for the next year is to increase our monthly sessions and page views to at least 20,000 without compromising on average session duration or conversion rate.

Additionally, our services include web marketing support for short-term rental properties, and our own website’s proven track record allows clients to entrust us with their support with confidence.

The “JANKEN Magazine”: Driving Organic Traffic

JANKEN uses content marketing to drive organic traffic through our trilingual JANKEN Magazine (available in Japanese, English, and Traditional Chinese). The magazine features a wide range of articles, from niche, specialized topics on Hokkaido real estate investment to general travel content that appeals to a broader audience. Our travel articles, in particular, have been highly effective in attracting organic search traffic to our site.

We will continue to hone our content marketing skills through the JANKEN Magazine and apply this expertise to enhance the support we provide to our clients.

JANKEN Magazine Here
【Japanese】https://janken-hokkaido.com/magazine/
【English】https://janken-hokkaido.com/en/magazine/
【Chinese】https://janken-hokkaido.com/cn/magazine/

Mobile-Friendly Page Design

Our data shows that a remarkable 70% of traffic to JANKEN comes from mobile devices. To ensure an optimal user experience, we have implemented separate designs for both desktop and mobile screens, a common practice for modern websites.

This mobile-first approach is also a key part of our service. When we design a dedicated website for our clients’ short-term rental properties, we always create a mobile-friendly layout in addition to the desktop version. This guarantees that visitors will have a seamless experience, regardless of the device they use.

JANKEN’s Two Pillars: Data and Real-World Network

Our strength lies in more than just our online platform. We provide unmatched value by leveraging two key pillars: a powerful digital marketing foundation and a robust, on-the-ground professional network rooted in Hokkaido.

Our Data-Driven Marketing Foundation

・Proprietary Marketing Network
With over 10,000 monthly site visits, our service site JANKEN is a magnet for real estate investors. Through content marketing and SEO, we effectively attract highly motivated domestic and international users interested in real estate and short-term rental investments.

・Database of 50,000+ Potential Clients
JANKEN is visited by over 50,000 unique users annually. Our proprietary database, rich with insights on diverse investors and travelers, allows us to make direct and targeted approaches.

・Over 700 Annual Inquiries
Our optimized platform generates more than 700 high-quality inquiries annually regarding real estate purchases and property management, ensuring a consistent pipeline of serious prospects.

A “Real” Network of Experts

・Operational Know-How in Hokkaido
JANKEN has cultivated practical operational expertise, from short-term rentals to long-term leases, across Hokkaido, including popular resorts like Niseko and Furano. We support our clients in maximizing their revenue with our proven and reliable methods.

・Extensive Local Information
Since JANKEN is based in Hokkaido, we can provide insider information not found online, such as development plans, local regulations, and community needs. We offer the best plans for our clients, ensuring they can make well-informed decisions.

・Strong Connections with Local Professionals
We have established robust partnerships with trustworthy local professionals, including real estate agencies, construction companies, and cleaning services, all of whom can enhance your property’s value. JANKEN provides a one-stop solution for all your challenges, whether before or after you begin property operations.

JANKEN’s Solutions for Your Challenges

As JANKEN continues to grow, we will strengthen our support to transcend traditional categories like “seller/buyer” or “domestic/international investor.” While staying true to our core focus on real estate investment, we are committed to addressing the diverse challenges faced by individuals and businesses, one by one, and guiding them toward solutions.

If you are facing any of the challenges mentioned, why not consult with JANKEN? Inquiries are free, so please feel free to reach out to us.

Click here for a free consultation
https://janken-hokkaido.com/en/contact/

For Japanese Property Owners: Is Your Asset Sitting Idle?

Are you struggling with persistent vacancies, worried about declining property value due to aging, or unsure how to manage your real estate or short-term rental property? JANKEN provides a one-stop solution to maximize the value of your idle assets.

・Total Solutions
We offer comprehensive support that includes property revitalization, renovation planning, operational management, and leasing (tenant recruitment).
・Flexible Contract Schemes
We provide services that are tailored to your needs, from simple operational outsourcing to property buyouts, business succession, or real estate M&A for asset liquidation.

If you’re looking to make the most of your valuable real estate asset in Hokkaido, please contact JANKEN.

Click here for JANKEN’s renovation services
https://janken-hokkaido.com/en/reform-renovation/

To Global Investors: The Smartest Route to Investing in Hokkaido

We provide an environment where you can entrust your assets with confidence, overcoming barriers of language and business customs. JANKEN acts as your “Hokkaido base,” offering full support from property search and purchase to management. Regarding tax procedures after acquisition, we can act as your Tax Agent so that non-resident investors can complete all necessary paperwork without having to travel to Japan. When considering real estate investment in Hokkaido, you can confidently consult with JANKEN.

Click here for more information on Tax Agents
【Japanese】https://janken-hokkaido.com/magazine/2878/
【English】https://janken-hokkaido.com/en/magazine/1123/
【Chinese】https://janken-hokkaido.com/cn/magazine/772/

To Japanese Real Estate Professionals: Accelerate Your Business with a Specialized Sales Channel

By leveraging JANKEN’s platform and expertise, you can present your properties to new target audiences, including domestic and international investors and operators, thereby expanding your business opportunities. Even properties that may be unsuitable for short-term rentals or are aging can see a significant change in value with the right sales strategy. Trust JANKEN to handle your property transactions in Hokkaido’s popular tourist regions.

Click here for our real estate sales page

Company Profile

Company Name:
Kukan Inc.
Established:
November 29, 2022
Capital:
¥1,000,000
Representative:
Kentaro Yamamoto

Locations:
Furano Office (Head Office)
4-7 Sakaemachi, Furano, Hokkaido 076-0023, Japan
Sapporo Office
1-1 Toyohira 4-jo 3-chome, Toyohira-ku, Sapporo, Hokkaido 062-0904, Japan

License Number
Real Estate Transaction Dealer Hokkaido Governor Kamikawa (1) No. 1316

Business Activities:

1.Minpaku Investment Business
Planning and operation of JANKEN, a short-term rental property portal
Support for resort investment projects in Hokkaido

2.Creative Business
Business development, branding, and marketing
Design, video, and content creation; social media and advertising management

3.Real Estate Services
Real estate sales and rental brokerage, property buyouts and revitalization, development and sales
Property management, residential construction, and renovations

4.Web Services
Website planning, production, and operation; digital marketing support
Data utilization support, IT support, and online secretarial services

Related News

The comprehensive service site for vacation rental investors, JANKEN, has been renewed! Leading the vacation rental industry in Hokkaido.
https://kukanhokkaido.co.jp/pressrelease/1771/

Hokkaido’s Creative Partner, Kukan Inc., Launches Three New Services for Businesses in July!
https://kukanhokkaido.co.jp/pressrelease/3355/

Hokkaido Vacation Rental Investment Enters a New Stage: JANKEN Reform Strengthens Services to Create “Impossible-to-Book Popular Accommodations” Based on Furano and Kutchan Operating Results
https://kukanhokkaido.co.jp/pressrelease/2705/

Inquiries Regarding This Matter

Company Name： Kukan Inc. Public Relations Manager
E-mail address： pr@kukanhokkaido.co.jp

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