Hokkaido Real Estate: Turning Vacant Properties into Assets. “GOEN” Launches New Sales Information Media for Furano, Niseko, and Sapporo.
〜Unlocking Hidden Real Estate Value in Furano, Niseko, and Sapporo: Driving Regional Revitalization through Strategic Property Reinvention〜
Kukan Inc. (HQ: Furano, Hokkaido; CEO: Kentaro Yamamoto) is proud to announce the official launch of “GOEN Real Estate Sale & Information Magazine.” Operatred by “GOEN,” a specialist in property acquisitions across Furano, Niseko/Kutchan, and Sapporo, this new media outlet aims to provide fundamental solutions for Japan’s “Akiya” (vacant houses) and complex real estate challenges, empowering owners with the insights needed to unlock hidden property value.
Some properties are dismissed as “negative assets”—burdensome to keep yet difficult to let go. Our mission is to revitalize these dormant properties and, through our media initiatives, illuminate a bright future for the region. We are committed to uncovering and sharing the true potential of Hokkaido’s land.
About “GOEN: The Home & Land Sales Intelligence Magazine”
Our magazine is designed for those just beginning to consider a property sale, featuring “Fundamental Selling Guides” that simplify complex industry jargon.
Categories: House Sale / House Acquisition / Land Sale / Land Acquisition / Real Estate Sales / Essential Knowledge
URL：https://goen-hokkaido.jp/kaitori-column/
The Reality of Hokkaido’s “Negative Assets”: The Urgent Need for Vacant Property Solutions.
Rising Trends in Vacant Property Numbers and VacancyRates
Source: “2023 Housing and Land Survey: Basic Tabulation on Housing and Households (Final Results) – Summary for Hokkaido.”
Hokkaido currently faces a sharp rise in poorly managed vacant houses, abandoned inherited lands, and “troubled properties” burdened by legal or physical complications—a direct result of depopulation and an aging society. Left unaddressed, these properties pose security and disaster risks while degrading the local landscape.
Even in world-renowned powder snow destinations like Niseko and Furano, or in Sapporo, where urban development accelerates ahead of the Hokkaido Shinkansen extension, a hidden reality persists. Amidst the glamorous headlines, many owners are struggling with “negative assets”—properties they wish to let go of but find increasingly difficult to manage or sell.
Hokkaido Vacant Property Measures（Source: Official Website of the Hokkaido Prefectural Government）
Revitalizing Hokkaido’s Vacant Properties: GOEN’s Vision for a Mindset Revolution in Real Estate through Digital Media.
GOEN, operated by our firm, is a specialized real estate acquisition brand defined by its strengths in “Direct Purchase,” “As-is Condition Acquisition,” and “Rapid Closing.” Beyond being a mere buyer, our core mission is to solve pressing social issues through property revitalization.
Our latest initiative in content marketing—the launch of this specialized magazine—is a strategic “two-birds-one-stone” approach. It not only elevates GOEN’s brand recognition but also serves as a powerful engine for addressing Hokkaido’s real estate challenges, transforming social debt into community assets.
Our goal is to enhance transparency in real estate transactions and lower the psychological barriers associated with property sales.
To prevent such issues, our magazine provides impartial and easy-to-understand explanations—from the fundamentals of property sales to specialized cases involving “troubled properties” and “older rural homes.” In a recent feature, we addressed the legal risks of leaving properties vacant while positioning GOEN as a dependable sanctuary for those seeking a responsible buyer, significantly reducing the psychological barriers to selling.
By creating an environment where owners can seek advice freely, without being swayed by stereotypes, we empower them to make informed decisions and contribute to the overall revitalization of vacant housing.
Turning “Negative Assets” into “Prosperous Assets”: An Acquisition Strategy Powered by Vacation Rental Expertise.
Properties deemed “worthless” by other real estate agencies can reveal new possibilities when viewed through the lens of specialized expertise. As the operator of GOEN, Kukan Inc. has years of experience in property management throughout Hokkaido. We offer bold, long-term revitalization strategies—including high-end renovations and innovative remodeling—to breathe new life into assets others have overlooked.
Properties with structural damage are often dismissed by the market as having little value. However, at GOEN, we look beyond current conditions to the future potential of the asset. This allows us to offer direct, “as-is” purchases for even the most challenging properties.
In a recent feature, we sent a clear message: “We buy properties as-is, even with snow damage.” By shining a spotlight on these overlooked “negative assets,” we are actively—and tangibly—contributing to the resolution of Hokkaido’s vacant property crisis.
Property Sales in Furano, Kutchan, & Niseko: Rapid “As-Is” Acquisition—Even with Snow Damage.
Direct Contribution to the Revitalization of Furano and Hokkaido’s Local Communities.
A smooth property sale signifies more than just a transaction; it is the beginning of a “circular economy” where land and buildings find new owners and transition into vibrant new businesses or homes. This process is the lifeblood of maintaining regional vitality.
In areas where we operate—such as Furano, Niseko/Kutchan, and Sapporo—tourism demand is surging. By renovating currently underutilized properties into vacation rentals or boutique hotels, we directly address the critical shortage of accommodations. This increase in guest capacity acts as a catalyst for economic growth, funneling new prosperity into the entire local community.
Furthermore, we are accelerating our collaboration with local construction firms in the Furano area. By revitalizing acquired properties, we create new employment opportunities within the community. This story of regeneration and practical utilization is only possible because of GOEN’s deep local roots.
To bring this vision to life, our owned media platform is essential. It serves as a vital beacon to increase GOEN’s visibility, attracting the right partners and owners to join us in this mission of regional transformation.
Kukan Inc. Showcases Creative Success in Empowering Local Hokkaido Businesses.
https://kukanhokkaido.co.jp/pressrelease-en/4722/
Empowering Hokkaido: Strategic Solutions for Vacant Houses and “Troubled Properties.”
We believe that real estate is far more than just a commodity; it is a precious asset belonging to the community. Even the “negative” aspects of vacant houses or troubled properties can be transformed into the “wealth” that builds a region’s future—it all depends on how we choose to see them. Through this magazine, we hope to alleviate the anxieties of property owners and play a vital role in preserving Hokkaido’s beautiful landscapes and vibrant energy for the next generation.
GOEN: The Essential Guide to House & Land Sales
https://goen-hokkaido.jp/kaitori-column/
Company Profile
● Company Name: Kukan Inc.
● Established: November 29, 2022
● Capital: ¥1,000,000
● Representative: Kentaro Yamamoto
● Locations:
○ Furano Office: 4-7 Sakaemachi, Furano, Hokkaido 076-0023, Japan
○ Sapporo Office: 1-1 Toyohira 4-jo 3-chome, Toyohira-ku, Sapporo, Hokkaido 062-0904, Japan
● License Number: Real Estate Transaction Dealer Hokkaido Governor Kamikawa (1) No. 1316
Business Activities
○ Minpaku Investment Business – Planning and operation of JANKEN, support for minpaku investment projects in the Hokkaido area.
○ Creative Business – Business development, branding, planning support for marketing solutions.
○ Real Estate Services – Buying, selling, leasing, brokerage, purchase and revitalization, development, property management, detached housing/land subdivision, house/condominium construction and sales, interior construction, renovation work.
○ Web Services – Website planning, production, and operation, IT support services, online secretarial services, internet information provision.
Related Links
● Kukan：https://kukanhokkaido.co.jp/en/
● JANKEN：https://janken-hokkaido.com/en/
● Real Estate Buying Specialist “Goen”：https://goen-hokkaido.jp/
● Web Support Services：https://kukanhokkaido.co.jp/websolutions/
● Kukan Real Estate：https://kukanhokkaido.co.jp/realestate/
Related News
● Kukan Inc. Showcases Creative Success in Empowering Local Hokkaido Businesses.
https://kukanhokkaido.co.jp/pressrelease-en/4722/
● Defying Property Management Limits: Kukan Inc. Relaunches “GOEN,” a Specialized Real Estate Buyout Platform for Furano and Niseko, Hokkaido
https://kukanhokkaido.co.jp/pressrelease-en/4559/
● Pioneering the Market with a Dual Web & Real Estate Approach: Announcing the Full-Scale Launch of Our New, Field-Driven Real Estate Business
https://kukanhokkaido.co.jp/pressrelease-en/3789/
Inquiries Regarding This Matter
Company Name： Kukan Inc. Public Relations Manager
E-mail address： pr@kukanhokkaido.co.jp
