Kukan Inc. Launches "Recruitive": A Strategic Hiring Support Brand for Hokkaido's Local Industries - クウカン株式会社

2026-03-23 Press Release

Kukan Inc. Launches “Recruitive”: A Strategic Hiring Support Brand for Hokkaido’s Local Industries

A Comprehensive Hiring Solution for Hokkaido: RPO, PR, Wantedly Management, and Creative Media. Supporting construction and local firms in overcoming recruitment challenges

Kukan Inc. (Furano, Hokkaido; CEO: Kentaro Yamamoto) proudly launches “Recruitive,” a dedicated hiring support brand for Hokkaido’s SMEs. Centered on Recruitment Process Outsourcing (RPO), Recruitive offers integrated services including PR, Wantedly management, and creative media production. Leveraging our expertise in digital marketing and content creation, we empower local businesses in Sapporo and throughout Hokkaido to overcome modern recruitment challenges.

Why Recruitive? Addressing the Critical Recruitment Gaps in Hokkaido’s SME Market

Hokkaido’s SMEs face a worsening hiring crisis: low response rates, lack of internal resources, and high recruitment agency fees. For construction and on-site industries, the lack of effective branding makes it difficult to differentiate from competitors.

Kukan launched Recruitive to bridge this gap, offering not just outsourcing, but a strategic fusion of messaging and creative production to revitalize local recruitment.

Recruitive’s Core Strengths: 3 Key Pillars of Recruitment Support for Hokkaido’s SMEs

①End-to-End Support: From RPO and PR to Creative Production

Recruitive goes beyond simple outsourcing by integrating PR, Wantedly management, and high-end web/video production. We provide a seamless transition from strategic planning to content delivery and performance optimization, ensuring Hokkaido’s SMEs build a robust, unified recruitment infrastructure.

②Tailored Strategies for Local Industries: Construction & Housing Expertise

Hokkaido’s SMEs struggle with staff shortages and low recruitment conversion. For the construction and housing sectors, showcasing workplace culture and unique strengths is a critical hurdle. Recruitive provides hands-on, dual-track support—combining operational execution with strategic PR—to bridge the gap between local firms and top talent.

③Result-Oriented Marketing & Creative Expertise for Recruitment

Recruitive is more than just outsourcing; it is a strategic service designed to amplify a company’s appeal. By leveraging Kukan’s deep expertise in digital marketing, content strategy, and video production, we transform recruitment from a routine task into a high-impact PR activity that builds long-term corporate value and attracts top-tier candidates.

Our Core Services: RPO, Strategic PR, Wantedly Management, and Creative Production

Home: An Overview of “Recruitive” — Comprehensive Recruitment Solutions for Hokkaido’s SMEs

Recruitment Outsourcing & Video Production: Furano, Kutchan, and Niseko

Our Homepage provides a comprehensive overview of Recruitive’s integrated services: RPO, Strategic PR, Wantedly Management, and Creative Production. We analyze the specific recruitment challenges of Hokkaido’s SMEs and map them to tailored solutions. It serves as your primary gateway to understanding our strategic approach and the full scope of our expertise in the local market.
URL：https://recruitive.hokkaido.jp/

Recruitment Consulting: Strategic solutions tailored to your specific hiring challenges

Our “Recruitment Consulting” page addresses common pain points such as low applicant rates, overloaded internal teams, and a lack of employer branding. We clarify the typical hurdles in the hiring process and guide you toward precise solutions, including RPO and Strategic PR. This page serves as a roadmap to transform your recruitment struggles into a competitive talent advantage.
URL：https://recruitive.hokkaido.jp/solution/

RPO Services: Reducing Operational Overhead to Build a Sustainable Hiring Engine

We handle the heavy lifting of recruitment: job board management, candidate communication, interview scheduling, and targeted scouting. By offloading these time-intensive tasks, we prevent recruitment bottlenecks and empower your team to maintain a consistent, stable hiring rhythm without sacrificing their core business focus.
URL：https://recruitive.hokkaido.jp/rpo/

Recruitment PR: Articulating and Visualizing Corporate Value to Foster Candidate Engagement

We go beyond static job listings to communicate your company’s unique culture and the passion of your team, fostering recruitment rooted in genuine resonance. By articulating and visualizing your workplace atmosphere, values, and professional fulfillment, we drive both quantity and quality—attracting candidates who truly align with your vision. This service is designed for organizations looking to move beyond “perks-based” hiring and build a values-driven talent brand.
URL：https://recruitive.hokkaido.jp/pr/

Wantedly Management: Driving “Values-Based Hiring” through Strategic Content & Continuous Engagement

From strategic planning and storytelling to continuous performance optimization, we empower your recruitment PR through the Wantedly platform. By articulating your corporate culture and vision, we drive the entire funnel—from brand awareness to candidate acquisition. We alleviate the operational burden for organizations that find internal management challenging, ensuring a seamless and high-impact hiring presence.
URL：https://recruitive.hokkaido.jp/wantedly/

Creative Production: Translating Corporate Value into High-Impact Recruitment Websites & Brand Videos

We effectively communicate your corporate DNA through custom recruitment websites, brand videos, employee interviews, and social-first short-form content. By integrating creative production with our RPO and recruitment PR services, we optimize every touchpoint—from visual identity to narrative strategy—to transform storytelling into measurable applicant growth.
URL：https://recruitive.hokkaido.jp/creative/

Future Vision: Strengthening Strategic Recruitment Support for SMEs in Hokkaido

Kukan Inc. is committed to enhancing practical and continuous recruitment support for SMEs and local enterprises in Hokkaido through our “Recruitive” service. By integrating RPO, Recruitment PR, Wantedly management, and creative production (websites and videos), we architect optimized support systems tailored to each company’s unique challenges. For community-rooted sectors such as construction and home building, we go beyond mere candidate acquisition—partnering with you to articulate your brand value and systematize your hiring processes to build a sustainable recruitment foundation.

Contact Us: Get a Strategic Consultation on Recruitive Services

For inquiries regarding Recruitive services or to discuss a potential partnership, please feel free to reach out to us via the form below. We are here to provide the insights and support you need to optimize your recruitment strategy.
https://recruitive.hokkaido.jp/contact/

Company Profile

● Company Name: Kukan Inc.
● Established: November 29, 2022
● Capital: ¥1,000,000
● Representative: Kentaro Yamamoto
● Locations:
　　○　Furano Office: 4-7 Sakaemachi, Furano, Hokkaido 076-0023, Japan
　　○　Sapporo Office: 1-1 Toyohira 4-jo 3-chome, Toyohira-ku, Sapporo, Hokkaido 062-0904, Japan
● License Number: Real Estate Transaction Dealer Hokkaido Governor Kamikawa (1) No. 1316

Business Activities

○ Minpaku Investment Business – Planning and operation of JANKEN, support for minpaku investment projects in the Hokkaido area.
○ Creative Business – Business development, branding, planning support for marketing solutions.
○ Real Estate Services – Buying, selling, leasing, brokerage, purchase and revitalization, development, property management, detached housing/land subdivision, house/condominium construction and sales, interior construction, renovation work.
○ Web Services – Website planning, production, and operation, IT support services, online secretarial services, internet information provision.

Related News

・[Sapporo Focus] Strategic RPO for SMEs & Home Builders: A Comprehensive Guide to Cost-Efficiency and Social Media Integration.
https://kukanhokkaido.co.jp/websolutions/knowledge/sapporo-recruitment-outsourcing/
・Kukan Inc. Showcases Creative Success in Empowering Local Hokkaido Businesses
https://kukanhokkaido.co.jp/pressrelease-en/4722/
・Transforming Real Estate with Video: Kukan Inc. Solves Foreign Ownership Challenges via Multilingual YouTube
https://kukanhokkaido.co.jp/pressrelease-en/4945/

Inquiries Regarding This Matter

Company Name： Kukan Inc. Public Relations Manager
E-mail address： pr@kukanhokkaido.co.jp

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