24 Sweets Shop Sapporo Teine was featured in the public relations magazine of Hokkaido Science University High School!
Colorful frozen treats that bring out the colors of youth
Continuing to Create New Spaces and Meet User Expectations.” KUKAN Corporation (headquartered in Sapporo; Kentaro Yamamoto, President; hereinafter “the Company”) operates a variety of businesses in Hokkaido. Our unmanned sweets store “24 Sweets Shop Sapporo Teine” was introduced in “Kagaku CH,” a public relations magazine of Hokkaido University of Science High School (Teinei-ku, Sapporo).
What is 24 Sweets Shop Sapporo Teine Branch?
24 Sweets Shop, an unmanned sweet store
24 Sweets Shop is a 24-hour, unattended, frozen sweets store. 24 Sweets Shop opened its first store in Hiroshima in January 2023, and since then the number of stores has grown to an extraordinary level, with more than 120 stores currently operating throughout Japan.
All of the sweets handled at 24 Sweets Shops are both delicious and good-looking, a quality that makes you want to share them with someone without a second thought. In addition to the usual standard items, products related to seasonal events such as Halloween and products collaborating with popular influencers are added regularly, so you can enjoy new products no matter how many times you visit the same store.
24 Sweets Shop Sapporo Teine Branch, the first store to open in Sapporo
Since its opening on July 20, 2024, the 24 Sweets Shop Sapporo Teine Branch, which is operated by our company, has been operating mainly through PR activities using Instagram in order to spread the appeal of frozen sweets in Sapporo.
Publicity for 24 Sweets Shop Sapporo Teine Branch
Since its opening on July 20, Sapporo Teine store has been visited by many customers, and on October 9, 2024, the total number of customers exceeded 15,000, which is a tremendous achievement considering that it was only two and a half months after the opening.
One of the major factors that contributed to these results was the aggressive public relations activities that were implemented prior to the opening. After clearly defining the target, we effectively utilized both online and offline media to expand awareness of the restaurant.
(1) PR activities through online media (target: young generation)
Products were provided to influencers active in Sapporo and asked them to post their impressions and reviews. This successfully reached out to the younger generation, which is the main target group of 24 Sweets Shop. In addition, by having the influencers post on Instagram, it was possible to lay out an easy-to-understand lead to the Instagram account of the Sapporo Teinei store.
(2) Publicity activities through offline media (target: local residents)
Information about Sapporo Teine Branch and coupons were regularly posted in “Frippa,” a local newspaper in Sapporo. As a result, even those who do not usually look at SNS were able to learn that a new sweets store had opened nearby.
The results of the above proactive publicity activities were not limited to simply attracting customers, but also led to requests for coverage from major media outlets such as TV, radio, and newspapers. Needless to say, the Sapporo Teine Branch has made great strides in attracting more customers.
Within six months of its opening, the Sapporo Teine Branch had more than 10,000 followers on Instagram. We anticipate that many more people will visit our store in the future to enjoy our frozen treats.
Also featured in the Hokkaido University of Science High School PR magazine!
24 Sweets Shop Sapporo Teine Branch was introduced in “Kagaku CH,” a public relations magazine of Hokkaido University of Science High School (hereafter referred to as “Hokkaido-Kagaku Daigaku High School”)!
Kagaku CH” is a biannual public relations magazine that introduces students, teachers, and various activities at Hokkaido University of Science High School. Since the magazine is aimed at high school students, it is written in a light, culture-magazine-like style, making it easy for even students to read.
All issues of Kagaku CH, from the latest to back numbers, are available on the website of Hokkaidou High School.
As you can see from the map above, 24 Sweets Shop Sapporo Teine is located on the route from the nearest station, Teine Station, to Hokkaidai High School, making it an easy stopover for high school students on their way to or from school. In addition, the store is open 24 hours a day, so it does not matter if you arrive at school early in the morning or leave late for club activities. You can be sure to enjoy our delicious sweets.
Many of our frozen sweets take time to thaw, but if you purchase them when you arrive at school, they will be ready to be enjoyed during your lunch break or club activities. Also, if you purchase them when you go home, you can take them home without losing quality.
As an energy charge between studies, club activities, and circle activities. How about taking home a carefully selected selection of sweets from all over Japan from 24 Sweets Shop Sapporo Teine Branch as a souvenir to enjoy family time?
We would be more than happy to support students in their once-in-a-lifetime youth.
24 Sweets Shop Sapporo Teinei Various Recruitment Information
We are always looking for companies and individuals who are willing to work with us to make Sapporo Teinei-Shop a great place to work.
(1) Supplier Recruitment
Sapporo Teine Branch wants to provide users of 24 Sweets Shop with opportunities to experience new and unknown delicacies. If you are a sweets manufacturer or sole proprietor in Hokkaido that deals in frozen sweets or ice cream, and have the desire to “let more people know about the sweets we make! Please contact us if you have the desire to do so!
(2) Interviews Wanted
Sapporo Teine Branch accepts interviews from various media, both online and offline, at any time. Please contact us using the inquiry form at the bottom of the Sapporo Teine Branch introduction page.
TV Hokkaido “Switchon! on TV Hokkaido
(3) SNS content creation and Web customer attraction
Based on our know-how of Instagram operation cultivated through the operation of Sapporo Teine branch, we will operate SNS for the store and attract customers on the web on behalf of the store. Our main target customers are restaurants and retailers in Teinei-ku, Sapporo. We are looking for a new online media to attract customers. We want to attract customers through a new online medium, but we don’t have the know-how. If you have such problems, please contact us.
(4) Guide to franchise and owner change
24 Sweets Shop is looking for new franchisees to join our franchise store operation. With 120 stores nationwide, 24 Sweets Shop has a wealth of know-how to grow its business. Based on the large amount of experience accumulated, the head office provides support for store operations, so there is no need to worry even if you are a new entrant or have no experience in store operations.
In addition, Sapporo Teine is looking for a business operator who would like to become a new owner of this store on our behalf. Since you will be taking over an existing store that has a proven track record in terms of attracting customers, you will be able to reduce your risk by far compared to opening a new store. If you are interested, please contact us at 24 Sweets Shop Sapporo Teine.
Continuing to be a sweets store loved by the local community
24 Sweets Shop Sapporo Teinei-shop continues to operate smoothly thanks to the residents of Teinei-ku and students and other people associated with Teinei-ku. In addition, the introduction of the store in “Kagaku CH,” the public relations magazine of Hokkaidai High School, has made the store known to new people, including new students who will be attending Hokkaidai High School in April.
We will continue to operate with a customer-first mentality so that we can continue to satisfy both newcomers who become interested in our store after learning about it for the first time and repeat customers who use our store repeatedly.
Company Overview
Company Name
Kukan Inc.
Established
November 29, 2022
Capital
1,000,000 JPY
Representative
Kentaro Yamamoto
Head Office
〒062-0904
4-3-1-1 Toyohira, Toyohira-ku, Sapporo, Hokkaido, Japan
Branch Office
〒076-0023
4-7 Sakae-machi, Furano, Hokkaido, Japan
Business Activities
① Vacation Rental Investment Business
- Planning and operation of JANKEN
- Support for vacation rental investment projects in Hokkaido
② Store Operation Business
- Planning and operation of 24 Sweets Shop Sapporo Teine
③ Creative Business
- Business development, branding, and marketing solution planning
Related Links
- Kukan Inc.: https://kukanhokkaido.co.jp/
- JANKEN: https://janken-hokkaido.com/
- 24 Sweets Shop Sapporo Teine: https://kukanhokkaido.co.jp/24-sweets-sapporoteine/
- Real Estate Buying Specialist “Goen”: https://goen-hokkaido.jp/
