News

Leveraging a Targeted Social Media Strategy for Effective Lead Generation.

Kukan Inc., a company primarily operating in Furano, Sapporo, and Kutchan, Hokkaido, is excited to announce the launch of “Iwor Chintai,” a new rental property service under our real estate division, Kukan Real Estate.

On August 7, 2025, the service secured its first real estate contract, marking a significant step in our mission to drive digital transformation (DX) in Sapporo’s real estate industry.

Moving forward, “Iwor Chintai” will continue to uphold our company’s philosophy of creating community-oriented spaces and promoting a cycle of value, striving to become the service of choice for a broader audience.

The Strategic Value of Our Sapporo Rental Business

Boasting a population of over 1.96 million, Sapporo is Japan’s 4th largest city after Yokohama, Osaka, and Nagoya. Its population is exceptionally prominent within Hokkaido, with a scale 6 to 8 times greater than the next two largest cities.

While the city experiences a natural population decline, a strong social influx of residents continues, with a net positive migration in 2024 from both within and outside Japan. Notably, a net inflow of 3,311 people from abroad confirms Sapporo’s status as a thriving international hub.

Reference: Population Dynamics of Sapporo City in Reiwa 6 (Based on Resident Registry) https://www.city.sapporo.jp/toukei/tokusyu/documents/r6dotai.pdf

The housing situation in Sapporo is as follows:

While the number of rental properties is increasing yearly, reflecting a high rental demand, the high vacancy rate remains a key challenge. Going forward, the key is not simply to increase the number of properties, but to create “properties that get chosen.” Specifically, improving quality through enhanced interiors, superior facilities, and differentiation will lead to a sustainable and profitable business for real estate companies.

“Iwor Chintai”: Strategic Social Media Operations to Consistently Deliver Property Value

Kukan Real Estate’s “Iwor Chintai” service uses social media to clearly and simply present appealing, well-appointed rental properties. By leveraging our expertise in web media and in-store marketing, we carefully highlight each property’s appeal, driving successful agreements.

Our mission is to change the reality that great properties often remain unknown or get overlooked despite their value.

By effectively communicating a property’s appeal, we do more than just public relations; we also help balance the supply and demand in Sapporo’s housing market, ensuring fair pricing and valuation.

Beyond its role as a property service, “Iwor Chintai” aims to serve as a stabilizing force in the local real estate market.

“Kukan Real Estate” vs. “Iwor Chintai”: The Unique Appeal of Two Instagram Accounts

Kukan Real Estate currently operates two brand accounts to showcase properties. One is “Kukan Real Estate,” which shares information about the company as a whole, and the other is “Iwor Chintai,” which specializes in rental properties.

Each account targets a different user demographic, resulting in different content and tones. For instance, the “Kukan Real Estate” account focuses on corporate initiatives and overall business updates, while “Iwor Chintai” primarily uses videos and photos to clearly communicate the charm of specific properties.

In the following section, we’ll compare actual Instagram posts to highlight these differences.

“Kukan Real Estate” and “Iwor Chintai”: Their Distinct Instagram Posting Styles

On the “Kukan Real Estate” account, we post unique property videos featuring a muscular man in an orange tank top. The appeal lies in their unconventional humor—from impactful thumbnails to candid commentary—something not found in traditional real estate videos.

In contrast, the “Iwor Chintai” account features a woman with a calm demeanor who carefully introduces properties. This style is closer to typical property showcase videos, delivering information with a reassuring tone.

Both accounts are tailored to different target audiences, with distinct video atmospheres and communication styles. This approach reflects Kukan Real Estate’s unique commitment to creatively communicating a property’s appeal.

Same Property, Different Approach: A Comparison of “Kukan Real Estate” and “Iwor Chintai” Posts

The two images above are screenshots from videos on both the “Kukan Real Estate” and “Iwor Chintai” accounts that feature the same property.

For instance, when showcasing a distinctive wallpaper, the “Kukan Real Estate” video includes a candid comment like, “This is making my eyes dizzy,” while “Iworu Chintai” introduces it positively as, “Gorgeous wallpaper!” Furthermore, the “Kukan Real Estate” video features unique comedic elements, such as a “wallpaper counter,” an element you won’t see in the more reserved style of “Iwor Chintai.”

Different Approaches Broaden the Possibilities of Discovery

Kukan Real Estate uses a humorous and innovative approach to public relations, introducing property features from a surprising perspective. In contrast, “Iwor Chintai” takes a calm, meticulous approach, carefully highlighting a property’s best qualities. Both are committed to bringing out the true appeal of a property.

By intentionally using these two different styles, our vision is to diversify the ways people can discover property information and reach a wider audience. The two accounts are operated for their distinct purposes, increasing the chances for people looking for a home in Sapporo to find their perfect match.

Interested in a Property? Feel Free to Contact Us on LINE!

Kukan Real Estate is ready to assist you with any inquiries about properties featured on our “Kukan Real Estate” and “Iwor Chintai” social media accounts via our official LINE channel.

Consultations via LINE are, of course, completely free! We welcome all questions, big or small, such as “Can I get more details on this property?” or “Is it possible to schedule a viewing?”

📲 Add Us on LINE Here

“Iwor Chintai” Achieves First Contract, Ushering in a New Real Estate Experience Born from Social Media Videos!

Kukan Real Estate’s “Iwor Chintai” is a new style of real estate rental service that connects with users through online video content, moving away from traditional in-store sales.

By primarily sharing property information through short-form videos on social media platforms like TikTok and Instagram, the service secured its first contract on August 7, 2025.

Moving forward, “Iwor Chintai” will continue to leverage social media and web media to propose the perfect spaces for everyone looking for a home in Sapporo, staying true to our motto: “Better spaces for more people.”

Shaping the Future of Real Estate with Social Media: Join Our Sales Team and Take on a New Challenge

Starting from a passion for real estate, Kukan Real Estate welcomes individuals eager to gain practical skills in sales and web marketing. We are committed to driving the digital transformation (DX) of the real estate industry from Sapporo by using social media and video content for a new style of customer acquisition, breaking away from traditional methods.

As our number of property listings grows, we are planning to expand our team to handle social media outreach and customer support. No prior experience is required. We welcome those who are passionate about the real estate industry, aspire to launch their own media channels, or are highly motivated to learn.

Find a Work Style That Fits You. Feel Free to Contact Us!

At Kukan Real Estate, we offer flexible work arrangements, including part-time, contract, freelance, and internships. We welcome you to start with a casual chat to see how you can best fit in with our team.

Our CEO is in his early 30s. We don’t have an age or gender preference, but we especially welcome young professionals who are fast learners and a good cultural fit.

We also plan to launch an intern program and training initiatives to help new talent gain skills from scratch. We are creating an environment where the next generation of real estate DX leaders can grow with us.

📍Making the Future of Real Estate in Sapporo More Exciting and Free, One Step at a Time.

Apply for an Internship Here
https://kukanhokkaido.co.jp/recruit/job/marketing-assistant-hokkaido/
Other Career Opportunities Here
https://kukanhokkaido.co.jp/recruit/job/

“Kukan Real Estate” & “Iwor Chintai” Social Media Accounts

We share property listings and the latest updates on the following social media accounts!

You can enjoy different styles of content on each account. If you see a property that catches your eye, be sure to check it out and give us a follow!

Kukan Real Estate

Instagram
https://www.instagram.com/kukan_fudosan/
Threads
https://www.threads.com/
Facebook
https://www.facebook.com/people/%E3%82%AF%E3%82%A6%E3%82%AB%E3%83%B3%E4%B8%8D%E5%8B%95%E7%94%A3/61576101565318/
TikTok
https://www.tiktok.com/@kukan_fudosan
YouTube
https://www.youtube.com/@kukan_fudosan
X
https://x.com/kukan_fudosan

Iwor Chintai

Instagram
https://www.instagram.com/iwor_chintai/
Threads
https://www.threads.com/
Facebook
https://www.facebook.com/profile.php?id=61577880931221
TikTok
https://www.tiktok.com/@iworchintai?lang=ja-JP
YouTube
https://www.youtube.com/channel/UCpubzbaUzNpYkkR2eZtfVHQ

Company Profile

Company Name:
Kukan Inc.
Established:
November 29, 2022
Capital:
¥1,000,000
Representative:
Kentaro Yamamoto

Locations:
Furano Office (Head Office)
4-7 Sakaemachi, Furano, Hokkaido 076-0023, Japan
Sapporo Office
1-1 Toyohira 4-jo 3-chome, Toyohira-ku, Sapporo, Hokkaido 062-0904, Japan

License Number
Real Estate Transaction Dealer Hokkaido Governor Kamikawa (1) No. 1316

Business Activities:

1. Minpaku Investment Business – Planning and operation of JANKEN, support for minpaku investment projects in the Hokkaido area.
2.Creative Business – Business development, branding, planning support for marketing solutions.
3.Real Estate Services – Buying, selling, leasing, brokerage, purchase and revitalization, development, property management, detached housing/land subdivision, house/condominium construction and sales, interior construction, renovation work.
4.Web Services – Website planning, production, and operation, IT support services, online secretarial services, internet information provision.

Related Links

Kukan：https://kukanhokkaido.co.jp/en/
JANKEN：https://janken-hokkaido.com/en/
Real Estate Buying Specialist “Goen”：https://goen-hokkaido.jp/
Web Support Services：https://kukanhokkaido.co.jp/websolutions/
Kukan Real Estate：https://kukanhokkaido.co.jp/realestate/

Related News

Realize your ideal life in Sapporo, Furano, or Niseko. Kukan Inc. provides comprehensive support, from property search to renovation and management.
https://kukanhokkaido.co.jp/pressrelease/3110/
KUKAN Inc. Launches Website Production Business in Sapporo and Furano – Supporting Hokkaido Companies Through IT, SEO, and Web Marketing
https://kukanhokkaido.co.jp/pressrelease/2166/
Career Guide: Launching a Real Estate Venture in Sapporo, Furano, and Niseko, Hokkaido
https://kukanhokkaido.co.jp/media/889/

Inquiries Regarding This Matter

Company Name： Kukan Inc. Public Relations Manager
E-mail address： pr@kukanhokkaido.co.jp