Empowering Overwhelmed Local SMEs: Kukan Launches Hands-On Web & System Support Driven by Proven DX Success (GOEN & Recruitive)
Driving Private-Sector Shift Following Furano’s DX Plan: Transforming Local Businesses via Creative Expertise and “Vacation Rental × Web Marketing”
Kukan Inc. (Headquarters: Furano, Hokkaido; CEO: Kentaro Yamamoto) is accelerating digital transformation (DX) for businesses in the world-class resorts of Furano and Niseko.
In these rapidly growing areas, both public and private sectors urgently require DX, yet many local SMEs fail to digitize due to critical resource shortages.
Leveraging its advanced DX expertise in real estate and recruitment alongside extensive creative support, Kukan is enhancing its hands-on assistance to transform traditional local businesses into high-efficiency digital operations.
Social Issues Behind World-Class Resorts: The Urgent Need for DX vs. Overwhelmed Local Businesses
The Current Status of “Smart City Furano” Driven by Local Government Initiatives
Quoted from the “Furano City DX Promotion Plan: Toward a People-Friendly Digital City”
Driven by skyrocketing tourism and real estate demand, alongside the launch of ride-sharing services, Furano and Niseko urgently require “Real Estate DX” and a digital shift across tourism and local industries to adapt to these macroeconomic changes.
On the public sector side, under Furano City’s core philosophy of “Toward a People-Friendly Digital City,” digital efficiency is already delivering official results. This includes reducing annual administrative workloads by 917 hours through RPA implementation across 11 operations, and deploying the AI-driven on-demand transit service, “Furanori.”
The Reality of Local Private SMEs: Severe Labor Shortages and Legacy Business Habits
However, looking at private SMEs, the vast majority are overwhelmed by critical labor shortages and daily operations. Although they fully recognize the necessity of DX and IT adoption, they remain trapped in legacy business habits, struggling just to keep their daily routines running. This stark digital divide represents a realistic social issue in regional cities (Reference to previous press release： https://kukanhokkaido.co.jp/pressrelease-en/3984/）.
Behind the glamorous resort boom capturing global attention, a neutral market reality exists: local businesses are struggling with a severe digital divide and a critical shortage of manpower.
From Real Estate DX to Social Media Recruitment: Kukan’s Practical Blueprint for “Proactive In-House DX”
To break through this digital stagnation among private enterprises, Kukan has actively implemented cutting-edge technology into its own services across Furano and Niseko, proving its overwhelming efficiency and effectiveness to the market.
“60-Second AI Valuation” by GOEN, the Real Estate Purchasing Specialist
A prime example is the “60-Second AI Valuation” system introduced by GOEN, a real estate purchasing specialist focusing on Furano and Niseko. This system slashes the time required to calculate regional property values from several weeks to just 60 seconds, establishing a rapid-cash purchase scheme in as little as three days post-contract. By digitalizing regional real estate transactions—a market often seen as a black box—Kukan embodies DX firsthand and powerfully drives regional asset liquidity.
Launching “Recruitive”: A Pioneering Initiative Supporting Corporate DX Through Recruitment and Social Media
Furthermore, to simultaneously resolve regional businesses’ greatest pain points—manpower shortages and lagging digital marketing—Kukan has launched “Recruitive,” a recruitment process outsourcing (RPO) service tailored specifically for Hokkaido.
Going far beyond simple administrative outsourcing, Recruitive offers hands-on, modern recruitment strategies leveraging social media (such as Instagram and TikTok) to directly target younger demographics. By liberating companies from their reliance on public employment agencies and high-cost job advertisements, and by digitalizing the hiring process itself—including automated applicant communications and structured data management—the service indirectly but powerfully drives the full-scale DX of back-office operations for local SMEs.
What is Kukan’s Vision of a “Fail-Proof Digital Shift”?
“Hands-On Web Solutions” going far beyond mere system delivery
The biggest trap in regional digitalization is “getting complacent just by introducing cutting-edge tools.” We are not a detached IT vendor that simply delivers a sleek website or system and walks away. This is because we ourselves are based right here in Furano—as real-world stakeholders in regional DX, we know both the nightmare of malfunctioning systems and the genuine warmth of analog human connection.
Leaving No One Behind: A Harmonious Fusion of Analog and Digital
“We spent millions on a brand-new system, but in the end, nobody can use it”—we are here to eliminate this ultimate tragedy of DX through the power of creativity and relentless, down-to-earth support. Instead of flatly rejecting legacy methods like traditional paper, phone calls, and face-to-face visits, Kukan’s passionate mission is to return digital weapons—such as advanced web marketing, AI, and social media—back to the regional economy as “familiar, user-friendly tools for everyone.”
Proven Results in Creative & Web Solutions: Accelerating the “Vacation Rental × Web Marketing” Synergy in Furano & Niseko
Leveraging the full power of web marketing and creative design cultived through the operation of our in-house media “JANKEN,” “GOEN,” and “Recruitive,” Kukan drives its “Web Solutions Business” to support digital transformation and online customer acquisition for small and medium-sized enterprises (SMEs) across Hokkaido.
Multilingual SEO & MEO to Capture Inbound Demand, Coupled with High-Converting Website Production
Our track record in creative-centered support—including high-converting website production, multilingual SEO/MEO, and bespoke system development designed to amplify a company’s unique appeal by 200% and deliver it directly to inbound tourists and domestic target audiences—is steadily growing across various regions, earning deep trust from local business owners.
Kukan will continue to powerfully back regional enterprises in Hokkaido, including Niseko and Furano. Moving away from total reliance on legacy, analog methods, we deliver advanced web marketing, AI, and social media solutions to drive sustainable innovation across the entire regional economy.
●Kukan Inc. Creative & Development Portfolio (Featuring numerous support results for our business partners)：
https://kukanhokkaido.co.jp/websolutions/works/
●Kukan’s Web Solutions Official Website：
https://kukanhokkaido.co.jp/websolutions/
KUKAN Inc. Company Profile
Based in Hokkaido, Kukan is a creative company that seamlessly integrates real estate brokerage, web production, and hospitality development. Guided by our mission to “Create spaces and circulate value,” we deliver unique solutions that blend cutting-edge web marketing with deep-rooted local networks.
We also actively drive our “Web Solutions Business” to support digital transformation for regional enterprises, resolving the social challenges of local cities through the combined power of technology and design.
● Company Name: Kukan Inc.
● Established: November 29, 2022
● Capital: ¥1,000,000
● Representative: Kentaro Yamamoto
● Locations (Furano Office): 4-7 Sakaemachi, Furano, Hokkaido 076-0023, Japan
● Locations (Sapporo Office): 1-1 Toyohira 4-jo 3-chome, Toyohira-ku, Sapporo, Hokkaido 062-0904, Japan
● License Number: Real Estate Transaction Dealer Hokkaido Governor Kamikawa (1) No. 1316
Business Activities
〇 Minpaku Investment Business – Planning and operation of JANKEN, support for minpaku investment projects in the Hokkaido area.
〇 Creative Business – Business development, branding, planning support for marketing solutions.
〇 Real Estate Services – Buying, selling, leasing, brokerage, purchase and revitalization, development, property management, detached housing/land subdivision, house/condominium construction and sales, interior construction, renovation work.
〇 Web Services – Website planning, production, and operation, IT support services, online secretarial services, internet information provision.
〇 Recruitment Support Services – Comprehensive solutions to build high-performance teams through Recruitment Process Outsourcing (RPO), employer branding, Wantedly management, career site/video production, and recruitment DX integration.
Related Links
● Kukan：https://kukanhokkaido.co.jp/en/
● JANKEN：https://janken-hokkaido.com/en/
● Real Estate Buying Specialist “Goen”：https://goen-hokkaido.jp/
● Web Support Services：https://kukanhokkaido.co.jp/websolutions/
● Kukan Real Estate：https://kukanhokkaido.co.jp/realestate/
● Recruitive：https://recruitive.hokkaido.jp/
Related News
● Kukan Inc. Showcases Creative Success in Empowering Local Hokkaido Businesses.
https://kukanhokkaido.co.jp/pressrelease-en/4722/
● Driving Hokkaido’s DX: Kukan Supports SMB Digitalization in Sapporo, Furano, and Niseko, Tackling IT Talent Shortage.
https://kukanhokkaido.co.jp/pressrelease-en/3984/
● Hokkaido’s Creative Partner, Kukan Inc., Launches Three New Services for Businesses in July!
https://kukanhokkaido.co.jp/pressrelease-en/3355/
Inquiries Regarding This Matter
Company Name： Kukan Inc. Public Relations Manager
E-mail address： pr@kukanhokkaido.co.jp
