News

Capturing inbound demand via a strategic hub connecting world-class Furano with Minami-Furano, where visitors surged 104% thanks to a thriving roadside station.

Kukan Inc. (Furano, Hokkaido; CEO: Kentaro Yamamoto), a leader in real estate DX and digital marketing, has launched an accommodation development project in Higashiyama, Furano. Utilizing a 49-year-old vacant property along the highway connecting Furano and Minami-Furano, the project strategically targets inbound and regional spillover demand. By revitalizing this hub situated at the crossroads of resort areas attracting heavy global investment, Kukan aims to maximize long-term asset value and secure steady tourism demand.

Data-Driven Regional Growth and the Rising Demand for Premium Indoor Accommodations across Furano, Minami-Furano, and Shimukappu

The Furano, Minami-Furano, and Shimukappu (Tomamu) area is growing rapidly, driven by international investment and enhanced tourism resources. Recent data highlights the vast potential of this broader region, while simultaneously revealing critical shortages in accommodation capacity.

The Rapid Rise of the Minami-Furano Area

In the first half of FY2025, the total number of visitors to Minami-Furano reached 335,400, representing 104.0% of the previous year’s figure.

Driving Foot Traffic via the Roadside Station Hub

The primary driver behind the visitor surge in Minami-Furano during the first half of FY2025 was the grand renewal of its roadside station. Combined with the adjacent “Nanpu Adventure Park” (opened April 2024), the hub has been upgraded into a major attraction that draws family travelers year-round.

Potential for Mega-Resort Development

Underscoring the growing interest in Minami-Furano, reports in June 2026 revealed that an Indonesian conglomerate inspected the town for a potential mega-resort development. While the Kitanomine area in Furano City is already globally recognized as an international resort, Minami-Furano is now emerging as the next prime destination with immense upside potential.

Reference Article:
Indonesian CEO Inspects Ski Resort and Lake Kanayama for Mega-Resort Plan in Minami-Furano (Hokkaido Shimbun, June 2026)

Robust Inbound Demand in the Furano and Tomamu Areas

During the first half of FY2025, international overnight visitors in Furano City reached 61,599, a 107.7% increase year-on-year. Furthermore, total visitors to neighboring Shimukappu Village reached 830,100 during the same period, representing 103.7% of the previous year’s total.

Shortage of Weather-Resistant Accommodations

While visitor numbers to Minami-Furano are surging, overnight guests dropped to 27,800, a 12.9% decline year-on-year (87.1% of the previous year), primarily due to decreased use of campsites and auto-campgrounds.

This data clearly indicates that providing premium, all-weather indoor accommodations—which offset the weather risks of outdoor camping—is the key to addressing regional capacity constraints and driving higher profitability across the entire area.

Reference & Source Data:
Source: Survey Results on Tourism Visitor Numbers in the Kamikawa Region for the First Half of FY2025 (Kamikawa General Subprefectural Bureau, Hokkaido, December 2025)

Project Overview: Renovation and Revitalization of Abandoned Homes in the Higashiyama Area, Connecting Furano and Minami-Furano

The property slated for development in this project (5046 Higashiyama, Furano City, Hokkaido) features prime location conditions that directly address these regional challenges. Fronting the main highway that connects central Furano with Minami-Furano, it sits at a strategic transportation node linking two major tourism hubs.。

Unrivaled Regional Accessibility

● Minami-Furano Ski Resort: Approx. 23 mins
● Furano Ski Resort (Furano Zone): Approx. 24 mins
● Hoshino Resorts Tomamu Ski Resort: Approx. 55 mins
● JR Furano Station: Approx. 26 mins

Property Overview & Revitalization Plan

This spacious 3LDK home (built in 1977, 49 years old) features a land area of 528.96 sqm (approx. 160 tsubo) and a total floor area of 135.78 sqm (approx. 41 tsubo). Leveraging our specialized expertise in old-home revitalization, we will renovate the property into a premium accommodation optimized as a community hub for international long-stay travelers, families, and winter sports enthusiasts. The upgrade includes adding extra shower rooms and installing four air conditioning units. Infrastructure issues—such as the existing vault toilet—will be completely overhauled into clean, modern plumbing systems tailored to today’s traveler demands.

JANKEN: Remodeling and Renovation Services by KUKAN
URL：https://janken-hokkaido.com/reform-renovation/

Future Outlook: Value Creation at the Crossroads of Three Tourism Hubs

The Higashiyama area in Furano City, where this project is being launched, holds immense potential as a gateway intersection for three distinct tourism markets: Furano, with its robust international inbound demand; Tomamu, which continues to attract global resort investment; and Minami-Furano, where visitor numbers are climbing following the renewal of its roadside station.

By positioning this project in a surrounding area just outside the hyper-inflated city center, we will establish a sustainable investment model—breathing new life into a 49-year-old underutilized property through our proprietary revitalization techniques and strong digital marketing capabilities. Moving forward, this property will serve as a launchpad to deliver fresh stay experiences for domestic and international travelers while contributing directly to the revitalization of the local economy.

About Kukan Inc.

Based in Hokkaido (Sapporo, Furano, and Niseko), Kukan Inc. operates a diverse portfolio spanning real estate development, boutique hotel and vacation rental management, and digital solution services. Now entering our fourth fiscal year, we are executing a strategic shift toward “selection and concentration,” accelerating our real estate DX initiatives and global marketing reach. Leveraging our proprietary digital acquisition engine and proven execution capabilities, we are a team of asset-management professionals dedicated to transforming underutilized real estate into high-yield, future-proof assets.

Visit the “Kukan Real Estate” official website here.
https://kukanhokkaido.co.jp/realestate/

Discover our “JANKEN Remodeling & Renovation” services here.
https://janken-hokkaido.com/reform-renovation/

● Company Name: Kukan Inc.
● Established: November 29, 2022
● Capital: ¥1,000,000
● Representative: Kentaro Yamamoto
● Locations (Furano Office): 4-7 Sakaemachi, Furano, Hokkaido 076-0023, Japan
● Locations (Sapporo Office): 1-1 Toyohira 4-jo 3-chome, Toyohira-ku, Sapporo, Hokkaido 062-0904, Japan
● License Number: Real Estate Transaction Dealer Hokkaido Governor Kamikawa (1) No. 1316

Business Activities

〇 Minpaku Investment Business – Planning and operation of JANKEN, support for minpaku investment projects in the Hokkaido area.
〇 Creative Business – Business development, branding, planning support for marketing solutions.
〇 Real Estate Services – Buying, selling, leasing, brokerage, purchase and revitalization, development, property management, detached housing/land subdivision, house/condominium construction and sales, interior construction, renovation work.
〇 Web Services – Website planning, production, and operation, IT support services, online secretarial services, internet information provision.
〇 Recruitment Support Services – Comprehensive solutions to build high-performance teams through Recruitment Process Outsourcing (RPO), employer branding, Wantedly management, career site/video production, and recruitment DX integration.

Related Links

● Kukan：https://kukanhokkaido.co.jp/en/
● JANKEN：https://janken-hokkaido.com/en/
● Real Estate Buying Specialist “Goen”：https://goen-hokkaido.jp/
● Web Support Services：https://kukanhokkaido.co.jp/websolutions/
● Kukan Real Estate：https://kukanhokkaido.co.jp/realestate/
● Recruitive：https://recruitive.hokkaido.jp/

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　　https://kukanhokkaido.co.jp/pressrelease-en/5990/
●　Kukan Inc. Enhances Furano Real Estate Services: Bridging Global Investment with Local Community Harmony
　　https://kukanhokkaido.co.jp/pressrelease-en/4988/
●　Hokkaido Vacation Rental Investment Enters a New Stage: JANKEN Reform Strengthens Services to Create “Impossible-to-Book Popular Accommodations” Based on Furano and Kutchan Operating Results
　　https://kukanhokkaido.co.jp/pressrelease-en/2705/

Inquiries Regarding This Matter

Company Name： Kukan Inc. Public Relations Manager
E-mail address： pr@kukanhokkaido.co.jp