Kukan Inc. joins the Furano Chamber of Commerce and Industry. Web marketing and private lodging real estate to help develop Furano’s tourism industry.
“Web Support Project” that helps local businesses face and solve their problems
Kukan Inc. (Head Office: Sakaemachi, Furano City; Representative Director: Kentaro Yamamoto; hereinafter: “the Company”), a company operating in Hokkaido, is pleased to announce its membership in the Furano Chamber of Commerce and Industry (Location: Honmachi, Furano City).
The charm of Furano City, the “navel” of Hokkaido
The city of Furano, nestled in the heart of the Furano Basin, is a nature-rich area. It’s embraced by the majestic Tokachi mountain range to the east and the Yubari mountains to the west, with vast natural forests stretching to the south. Forests cover 70% of the city, and the Sorachi and Furano Rivers gracefully flow around the urban area.
Exchanges generated in Furano, the heart of Hokkaido
Furano City is renowned as the geographical heart of Hokkaido. This unique positioning led researchers from the former Kyoto Imperial University to conduct Earth gravity and latitude/longitude measurements here during Japan’s Taisho era. Today, the “Hokkaido Center Marker” (officially known as the “Hokkaido Latitude and Longitude Observation Marker”) stands at this historic measurement site, making it a popular tourist attraction in Furano.
Given this background, Furano City is affectionately known as “Hokkaido’s Navel Town,” and every July, it hosts the lively “Hokkai Heso Matsuri” (Hokkaido Navel Festival). Furthermore, leveraging its central geographic characteristic, Furano has expanded its network of partnerships, including a friendship city agreement with Nishiwaki City in Hyogo Prefecture, famously known as “Japan’s Navel.”
Furano’s Tourism Industry | Powerful Tourism Resources: “Skiing” and “Lavender”
“Hokkaido’s Navel,” Furano City, is also a pivotal hub within Hokkaido’s tourism industry. The “Hokkaido Tourism Visitor Survey Report (FY2023)” confirms that out of all 179 municipalities in Hokkaido, Furano City ranks highly in both “Total Number of Tourists” and “Total Number of Overnight Stays.”
・Total number of tourists: 19th (1.89 million people, 16.0% increase from the previous year)
・Total number of overnight guests: 9th (770,000 people, 34.4% increase from the previous year)
In fiscal year 2023, with the significant easing of COVID-19 restrictions, Furano City saw a substantial increase in both “Total Number of Tourists” and “Total Number of Overnight Stays” compared to the previous year, demonstrating a robust recovery from the pandemic.
Furano City boasts powerful tourism resources representing different seasons: lavender and skiing, enabling it to attract visitors year-round. While Hokkaido is often strongly associated with its winter attractions, such as its renowned powder snow, Furano City stands out as a unique destination due to its unparalleled summer tourism asset: its beautiful lavender fields. This distinct characteristic is a major strength for the city.
Joining the Furano Chamber of Commerce and Industry to strengthen ties with the local community
Furano City, a captivating tourist destination surrounded by stunning natural beauty, has been our company’s primary operational area since its inception.
Our core business since establishment has been private lodging, where we’ve gained experience managing a total of four private lodging properties in the Furano area. We continue to oversee the interior design, furnishing, and marketing for guest acquisition for private lodging properties within Furano City.
Furthermore, our real estate acquisition business and web support services, both launched this year, target individuals and businesses in Furano City. These ventures are ultimately aimed at contributing to Furano City’s tourism industry and fostering regional revitalization.
Real Estate Acquisition Specialist GOEN: https://goen-hokkaido.jp/
Web Support Services: https://kukanhokkaido.co.jp/websolutions/
Evidently, Furano City is indispensable to our company’s growth.
Kukan opens office in Furano
This year, we finally opened an office in Furano City. We believe a clear business base in Furano is essential to build deep relationships with the local community and be recognized as a vital contributor to Furano’s tourism industry.
Our membership in the Furano Chamber of Commerce and Industry, combined with our recent announcement of joining the Furano Tourism Association (Location: Honmachi, Furano City), marks a significant first step into the community.
Moving forward, we will strengthen our collaboration with numerous local businesses that support Furano City’s future. We are committed to contributing to the ongoing development of Furano City.
You can learn more about our journey in Furano City here: https://kukanhokkaido.co.jp/pressrelease/2246/
Cooperation in disseminating information about Furano City, and posting a banner on the Furano City official website
You can also find our banner advertisement currently featured on Furano City’s official homepage. Please take a moment to view it: https://www.city.furano.hokkaido.jp/
Beyond simply conducting business within Furano City, we are committed to expanding our own media platforms, such as “JANKEN,” to contribute to the dissemination of information about Furano City itself.
We provide web solutions in Furano, so leave all your web worries to us!
Here, we’d like to introduce our web support services, an area we’re focusing on for future growth.
Our web support services offer a one-stop solution for “resolving all web-related challenges.” We can assist businesses and sole proprietors with a wide range of web-related needs, from content creation and creative services like website development, web design, brochures, and business cards, to web marketing and customer acquisition activities such as web strategy planning, SEO measures, and social media management.
Support for restaurants in Furano: We also handle SNS management and various marketing activities to attract customers!
As a popular tourist destination, Furano City has a concentrated area of restaurants. In recent years, Instagram has become a common promotional tool for eateries. If you are a restaurant owner in Furano considering using Instagram for your business, please feel free to contact us.
Digital Marketing Success Story: 24 Sweets Shop Sapporo Teine Store
We are the operating company behind “24 Sweets Shop Sapporo Teine Store,” an unstaffed sweets shop located in Teine-ku, Sapporo. We’ve been involved in every aspect, from its launch and store operations to its digital marketing strategy. Central to this digital marketing strategy is our Instagram management, which has yielded impressive results, as detailed below.
15,000 customers visit the store in the first three months of opening! The results of our digital strategy
Here are the marketing results for 24 Sweets Shop Sapporo Teine Store:
- Achieved 10,000 Instagram followers within six months of operation.
- Received interview requests from various media outlets, including TV, newspapers, radio, and web media.
As a result of our well-devised strategy and highly accurate predictions for content dissemination and advertising on Instagram, the Sapporo Teine store surpassed 15,000 total visitors in just three months after opening.
Our web support services leverage the expertise gained from 24 Sweets Shop Sapporo Teine Store to assist restaurant operators in Furano.
We offer comprehensive support for your entire business, from assisting with restaurant openings and implementing cashless payment systems, to calculating and analyzing crucial FLR (Food, Labor, Rent) cost ratios for daily operations, and proposing improvements.
Furthermore, by combining digital marketing with the food and beverage industry, we aim to boost your establishment’s recognition and increase sales through modern information dissemination and promotional strategies.
Whether you’re a restaurant owner or simply interested in our web support services, please don’t hesitate to contact us!
For the future of Furano: Contributing to solving problems
Embraced by majestic mountains and sprawling with picturesque rural landscapes, Furano City in Hokkaido possesses a unique charm that is neither urban nor simply rural. With tourism and agriculture as its foundational industries, this city continues to captivate people worldwide through its diverse tourist attractions and a food culture rich in nature’s bounty.
Tourism issues for the sustainable development of Furano City
However, for Furano City to achieve sustainable development, several challenges remain. Furano City, with its strong interest in the tourism industry, has established “FURANO VISION 2030,” a mid-to-long-term tourism strategy formulated with an assumed vision for Furano tourism in 2030. This plan also identifies several challenges facing Furano’s tourism industry.
In particular, the challenges and goals outlined in the “FURANO VISION 2030 Phase II Action Plan,” formulated in 2023, such as “creating new reasons for staying beyond lavender and skiing,” “strengthening tourism marketing utilizing digital technology,” and “building a sustainable community attractive to both residents and visitors,” cannot be ignored when considering the future of Furano tourism.
Source: FURANO VISION 2030 “Phase II Action Plan” https://acrobat.adobe.com/id/urn:aaid:sc:ap:f7b300cd-b9f7-4e7a-b738-1e5960a30364
Working with businesses and restaurants in Furano – resolving issues through digital technology
Leveraging our digital marketing expertise cultivated through extensive experience in web support and restaurant operation assistance, we aim to be instrumental in solving the various challenges faced by businesses and restaurants in Furano City.
There are numerous avenues for development that can be opened through the power of the web. This includes contributing to the diversification of reasons to stay by effectively disseminating new tourism content and culinary attractions, strengthening tourism marketing through digital tool implementation support, and bolstering sustainable acceptance systems by helping restaurants stabilize their operations.
Our goal is for Furano City’s magnificent charm to be passed down to future generations and shine even brighter. As a committed member supporting Furano City, we humbly aspire to contribute to regional revitalization.
Company Profile
Company name: Kukan Inc.
Established: November 29, 2022
Capital: 1,000,000 yen
Representative: Kentaro Yamamoto
Location:
Sapporo Office
1-1 Toyohira 4-jo 3-chome, Toyohira-ku, Sapporo, Hokkaido 062-0904
Furano Office
4-7 Sakaemachi, Furano, Hokkaido 076-0023
Business content
① Private lodging investment business – Planning and management of JANKEN, support for private lodging investment projects in the Hokkaido area
② Store management business – Planning and management of 24 Sweets Shop Sapporo Teine store
③ Creative business – Planning and support for business development, branding, and marketing solutions
④ Real estate buying, selling, renting, and brokerage, purchase and refurbishment, development, and operational property management, detached houses and land sales, construction and sales of houses and condominiums, interior construction, and remodeling
⑤ Website planning, production, and operation, IT support, online secretarial, and internet usage information provision
Related links
Kukan: https://kukanhokkaido.co.jp/
JANKEN: https://janken-hokkaido.com/
24 Sweets Shop Sapporo Teine: https://kukanhokkaido.co.jp/24-sweets-sapporoteine/
Real estate purchase specialty store Goen: https://goen-hokkaido.jp/
Web support business: https://kukanhokkaido.co.jp/websolutions/
Related Press
7 minutes walk from Furano Station. The newly built guesthouse “Furano Ezo Murasaki A” has opened, offering an open space and full facilities to make your stay in Furano a memorable one.
https://kukanhokkaido.co.jp/pressrelease/1965/
Kuukan Co., Ltd. opens Furano office! Working to solve problems and become a new base for regional revitalization.
https://kukanhokkaido.co.jp/pressrelease/1803/
To support companies that support Hokkaido with IT. Kuukan Co., Ltd. starts website production business!
https://kukanhokkaido.co.jp/pressrelease/2142/
Quotation
Furano Biei Regional Tourism Promotion Council website “Furano Biei Photo Library”
・Ashibetsu Mountain
https://furanobiei.hokkaido.jp/photo/post-1565/
・Tokachi Mountain Range
https://furanobiei.hokkaido.jp/photo/post-1994/
“Hokkaido Tourist Arrivals Survey Report (2023)”
https://acrobat.adobe.com/id/urn:aaid:sc:ap:971c11a5-b786-448d-a753-5cf39d9935d3
