News

From LP production to signage and logo design: Total creative solutions that elevate the guest experience.

Kukan Inc. (Headquarters: Sapporo, Hokkaido; CEO: Kentaro Yamamoto), a firm specializing in both real estate/vacation rental management and Web solutions, has released its creative support portfolio for properties in the Furano area.

Leveraging insights gained from the front lines of real estate and vacation rental management, we create designs that convey a property’s true value and appeal. We are pleased to present creative case studies for three properties, including the highly acclaimed “Shikauchi Furano.”

Web Solutions Official Website
https://kukanhokkaido.co.jp/websolutions/

Showcase of Creative Works: Design that Unlocks Property Potential

Shikauchi Furano

For “Shikauchi Furano,” a newly built private villa in Nakafurano, we provided comprehensive creative support spanning both web and graphic design.

Creative Highlights: Landing Page Production (Design & Coding)

Coinciding with the grand opening of “Shikauchi Furano,” we spearheaded the planning, design, and coding of its dedicated landing page. Furano offers diverse seasonal appeals, from iconic lavender fields to world-class skiing. We utilized high-quality visuals to manifest the sophisticated ambiance of the property online, positioning the stay as a premium experience that elevates any sightseeing trip. By implementing a seamless responsive design for all devices and a strategic information architecture, we have created a compelling narrative that maximizes the property’s potential and captivates potential guests.

Case Study Details:
Landing Page Production (Design & Coding)
https://kukanhokkaido.co.jp/websolutions/works/lp-nakafurano-shikauchi-design/

Creative Highlights: Banner Design

To further enhance the brand value of “Shikauchi Furano,” we developed a series of banner designs optimized for specific target segments. By adopting a design concept that visually accentuates the inherent value of the property, we achieved maximum persuasive power while maintaining a consistent brand image across various advertising media and marketing phases. This strategic approach has yielded tangible results, with the click-through rate (CTR) increasing by approximately 1.6 times.
Our visual strategy is rooted in deep analysis of user behavior within the real estate market. These designs serve as a powerful “visual hook,” driving higher engagement and ensuring reliable guest acquisition.

Case Study Details:
Shikauchi Furano | Case Study: Banner Designs for Compelling Property Promotion
https://kukanhokkaido.co.jp/websolutions/works/banner-shikauchi-furano/

Creative Highlights: Floor Plan Design

We created custom floor plan designs to help prospective guests vividly visualize their stay, including layout flow and living spaces. Moving beyond a simple 2D diagram, we applied colors and textures that align with the overall brand identity, balancing aesthetic appeal with clarity. These designs serve as intuitive visual tools that communicate the property’s potential within the limited space of booking platforms. This strategic enhancement successfully fostered a sense of security and anticipation, resulting in a 1.6x increase in click-through rates on booking sites.

Case Study Details:
Shikauchi Furano | Case Study: High-Impact Floor Plan Design for Vacation Rentals.
https://kukanhokkaido.co.jp/websolutions/works/floor-plan-design-furano/

EZO MURASAKI

For “Furano Ezo Murasaki,” an accommodation ideally located within walking distance of Furano Station, we were responsible for the signage design that serves as the distinctive “face” of the property.

Creative Highlights: Signage & Monument Design

For “Ezo Murasaki A & B,” an accommodation near Furano Station, we spearheaded the design and production of the illuminated freestanding signage and facade signs that serve as the property’s visual anchor. Centered on the themes of “light texture” and “brand color expression,” the design features a purple-based gradient paired with warm white LEDs, conveying the property’s dignity and unique world-view around the clock. Given the facility’s nature as an unmanned hotel, we precisely calculated light intensity and logo proportions to ensure visibility from a distance at night. This approach prioritizes a seamless “experience flow,” allowing guests to arrive safely and without hesitation.

Case Study Details:
Ezo Murasaki B | Case Study: Illuminated Signage Design for an Unmanned Hotel
https://kukanhokkaido.co.jp/websolutions/works/illuminated-signboard-design/

Vacation Rental in Furano | Facade Signage: Design, Production, and Printing.
https://kukanhokkaido.co.jp/websolutions/works/illuminated-sign-design/

Casa Katatsumuri（Logo Design & Visual Identity）

We designed the symbolic logo for “Casa Katatsumuri,” an accommodation located in Nakafurano.

Creative Highlights: Logo Design

We crafted the brand identity for “Casa Katatsumuri,” an accommodation in Nakafurano, centered on a symbolic logo design. By merging the natural “spiral” of a snail’s shell with the protective silhouette of a “roof,” we’ve visualized the essence of its name—Casa (Home) and Katatsumuri (Snail). The soft, organic curves evoke a warm and welcoming atmosphere. This logo serves as a highly recognizable symbol of the property’s “home away from home” concept. Integrated across the website and physical signage, it ensures a consistent brand image that enhances long-term asset value.

Case Study Details:
Case Study: Brand Logo Design for “Casa Katatsumuri,” Nakafurano.
https://kukanhokkaido.co.jp/websolutions/works/casa-katatsumuri-logo-design/

Maximizing Property Value

Kukan’s Three Core Support Services These creative achievements are built upon our “Three Core Services” designed to drive success in real estate and vacation rental management.

Business Development & Strategic Partnership Support

We provide one-stop support, from real estate development planning to operational management, to unlock the full potential of your land and property. Our comprehensive solutions range from market-driven financial modeling to the establishment of sustainable business models. By developing unique properties tailored to local characteristics and sharing project risks alongside our clients, we build a true partnership dedicated to maximizing long-term asset value.

Service Details
https://kukanhokkaido.co.jp/business-development-en/

Branding & Creative Design

From logos and websites to graphics and spatial design, we verbalize and visualize your “brand essence” to craft a unique brand experience. We organize the core values of your business and propose strategic creatives designed to reach your target audience effectively. By ensuring consistency across both digital and physical touchpoints, we cultivate guest trust and establish a solid foundation for your property to be the brand of choice.

Case Study Details:
https://kukanhokkaido.co.jp/branding-design-en/

Marketing Solutions

By fusing cutting-edge digital technology with on-the-ground expertise, we build a marketing foundation designed to “deliver the right message to the right person in the optimal format.” From SEO and content production to social media management and optimized customer support, we enhance attracting power through a multi-faceted, data-driven approach. We provide practical solutions that go beyond temporary measures, contributing to sustainable fan acquisition and long-term business growth.

Case Study Details:
https://kukanhokkaido.co.jp/marketing-solution-en/

Updating Hokkaido’s Vacation Rentals and Real Estate with an “Owner’s Perspective” and the Power of Digital.

The fact that our press release for the launch of “Shikauchi Furano” reached 10,000 PVs speaks volumes about Furano’s immense potential and the high demand for compelling storytelling. As the operators of “JANKEN,” Kukan is an active participant in the vacation rental investment market. Because we are “owners” ourselves, we understand the real-world challenges on the ground and solve them through the power of Web and DX.

Our greatest strength lies in providing “Practical Creatives”—design that goes beyond aesthetics to optimize operational flows and guest psychology. We are committed to unlocking the true value of Hokkaido’s tourism resources and real estate through strategic design. As a business partner that carves out a powerful future for local regions, we will continue to move forward alongside the community.

Web Solution Services: Comprehensive List
https://kukanhokkaido.co.jp/websolutions/service/

Company Profile

● Company Name: Kukan Inc.
● Established: November 29, 2022
● Capital: ¥1,000,000
● Representative: Kentaro Yamamoto
● Locations: 1-1 Toyohira 4-jo 3-chome, Toyohira-ku, Sapporo, Hokkaido 062-0904, Japan
　　○　Furano Office: 4-7 Sakaemachi, Furano, Hokkaido 076-0023, Japan
　　○　Sapporo Office: 1-1 Toyohira 4-jo 3-chome, Toyohira-ku, Sapporo, Hokkaido 062-0904, Japan
● License Number: Real Estate Transaction Dealer Hokkaido Governor Kamikawa (1) No. 1316

Business Activities

○ Minpaku Investment Business – Planning and operation of JANKEN, support for minpaku investment projects in the Hokkaido area.
○ Creative Business – Business development, branding, planning support for marketing solutions.
○ Real Estate Services – Buying, selling, leasing, brokerage, purchase and revitalization, development, property management, detached housing/land subdivision, house/condominium construction and sales, interior construction, renovation work.
○ Web Services – Website planning, production, and operation, IT support services, online secretarial services, internet information provision.

Related Links

● Kukan：https://kukanhokkaido.co.jp/en/
● JANKEN：https://janken-hokkaido.com/en/
● Real Estate Buying Specialist “Goen”：https://goen-hokkaido.jp/
● Web Support Services：https://kukanhokkaido.co.jp/websolutions/
● Kukan Real Estate：https://kukanhokkaido.co.jp/realestate/

Related News

●　Furano & Niseko: Kukan Inc. Accelerates Real Estate DX with New Rideshare Launch; Enhancing Inbound Vacation Rental Support and Hiring Local Talent.
　　https://kukanhokkaido.co.jp/pressrelease-en/4350/
●　For Airbnb and Real Estate Investment in Hokkaido: Choose JANKEN. Our Growing Service Today, and Our Future as a Solution Provider
　　https://kukanhokkaido.co.jp/pressrelease-en/3503/
●　A new private lodging facility opening in Nakafurano! A one-of-a-kind accommodation experience to add color to your lavender and ski trip. | Shikauchi Furano
　　https://kukanhokkaido.co.jp/pressrelease-en/2637/

Inquiries Regarding This Matter

Company Name： Kukan Inc. Public Relations Manager
E-mail address： pr@kukanhokkaido.co.jp