News

Redefining BPO: Articulating the Power of Sapporo’s Face-to-Face Business Support.

Hokkaido-based real estate and web consulting firm Kukan Inc. (Furano, CEO: Kentaro Yamamoto) has fully designed the official corporate and service websites for Shikisai Co., Ltd., a Sapporo-based back-office support provider.

The project structures Shikisai’s unique strength—”hands-on, face-to-face support that goes beyond mere chat”—into a cohesive web experience. It establishes a robust customer acquisition foundation tailored to high-demand searches like “Sapporo administrative outsourcing” and “Sapporo accounting outsourcing,” while completely redesigning user navigation for seamless information access.

●　Homepage： https://shikisai-sapporo.jp/
●　Service Directory： https://shikisai-sapporo.jp/service/
●　Corporate Profile： https://shikisai-sapporo.jp/company/
●　Contact： https://shikisai-sapporo.jp/contact/

Market Context and Objectives Behind Sapporo’s BPO Web Development

The Reality of Local Businesses Left Behind by “Efficiency” and the BPO Mismatch

Driven by severe labor shortages, the back-office business process outsourcing (BPO) market has expanded rapidly. While streamlined, online-only services are on the rise, local sectors like construction, hospitality, and real estate face structural issues, such as unorganized paper documents and fragmented workflows left behind by high staff turnover, making outsourcing instructions nearly impossible.

Shikisai differentiates itself through hands-on, face-to-face support, visiting messy sites to organize and systematically structure client workflows. Their primary growth challenge was effectively communicating this intangible, grassroots value and the reassurance of their practical trial option online, thereby lowering the barrier for inquiries.

Kukan’s Development Approach and Tangible Results for Shikisai

An SEO Strategy Built for Search Intent and Visualizing the “Hands-on Support” Model

Kukan Inc. structured Shikisai’s wide-ranging services into an organized web architecture, enabling users to easily find the optimal plan tailored to their specific business challenges.

Building Hyper-Local SEO and Service-Specific Pages

To capture high-intent search queries like “Sapporo administrative support,” “Sapporo accounting outsourcing,” and “general affairs outsourcing,” we developed independent and detailed pages for each service. By designing highly specialized content that aligns with the searcher’s intent, the site aims to drive high-quality organic leads.

Highlighting Industry-Specific “Bottlenecks”

By pairing industry-specific pain points—such as complex cost management in construction, shift and payroll accounting in hospitality, and short-term rental revenue tracking in real estate—with Shikisai’s tailored solutions, we delivered a UI/UX that allows users to instantly recognize, “This is exactly our challenge.”

Optimizing the Conversion Path for the “Trial Implementation”

The design emphasizes Shikisai’s commitment to full transparency to prevent fragmented workflows, along with their unique, fair pricing model that lets clients evaluate required hours and mutual compatibility through an initial two-month practical trial. This lowers the psychological barrier to entry, guiding users seamlessly toward a free consultation.

Kukan’s Core Focus: Design and Editorial Craftsmanship for the Official Shikisai Website

Designing the Peace of Mind That Says, “You Can Show Us Your Messiest Desk Just As It Is”

In an era heavily focused on digital transformation (DX), optimization, and cloud migration, Shikisai maintains a hands-on, analog approach—readily accepting boxes piled high with receipts and accompanying clients to banks and government offices. In a world shifting rapidly toward automation, we recognized an immense, unique potential in this gritty, uncompromising commitment to on-site support.

Consequently, we meticulously tuned the website design to avoid looking like a hyper-modern, sterile IT company. Our goal was to create a warm, approachable atmosphere where business owners could instantly sense, “These people would gladly walk into our messy office and help us sort it out.” Websites that look too pristine can sometimes feel detached from operational realities, raising the psychological barrier to reach out.

How do you translate the raw value of analog, side-by-side partnership onto a digital platform like the web and convey it compellingly? We poured in the full depth of Kukan’s editorial expertise—a perspective uniquely shaped by our own hands-on experience managing physical businesses in real estate and hospitality.

【Client Profile】

Shikisai Co., Ltd.

Shikisai Co., Ltd. provides face-to-face back-office support for companies in and around Sapporo. Guided by their mission of offering “gritty, hands-on support that goes far beyond a chat app,” their services span widely from accounting and general affairs outsourcing to payroll management, head office relocation, and financial advisory. They work side-by-side with clients to streamline and systemize operational workflows—a task online-only agencies cannot handle. Shikisai empowers Sapporo-based businesses by creating an environment where owners can focus entirely on growing their core business.

Click here for the Shikisai Co., Ltd. homepage.
https://shikisai-sapporo.jp/

【About Kukan Inc.】

Leveraging a deep understanding of on-site operations to communicate the true value of Hokkaido businesses through the web.

Based in Hokkaido, Kukan Inc. provides web development and digital marketing support tailored to community-rooted businesses and stores. Because we actively manage our own portfolio of real estate properties, accommodations, and regional revitalization projects, our strength lies in looking far beyond surface-level design. We dig deep into practical on-site workflow mapping, structural information architecture, and growth-oriented communication strategies.

Moving forward, we will continue channeling the insights gained directly from our physical operations into web development and digital transformation (DX) support, empowering Hokkaido’s businesses and venues to amplify their authentic value to the wider world.

Click here for Kukan’s Web Support Services.
https://kukanhokkaido.co.jp/websolutions/

Click here to view our portfolio.
https://kukanhokkaido.co.jp/websolutions/works/

● Company Name: Kukan Inc.
● Established: November 29, 2022
● Capital: ¥1,000,000
● Representative: Kentaro Yamamoto
● Locations (Furano Office): 4-7 Sakaemachi, Furano, Hokkaido 076-0023, Japan
● Locations (Sapporo Office): 1-1 Toyohira 4-jo 3-chome, Toyohira-ku, Sapporo, Hokkaido 062-0904, Japan
● License Number: Real Estate Transaction Dealer Hokkaido Governor Kamikawa (1) No. 1316

Business Activities

〇 Minpaku Investment Business – Planning and operation of JANKEN, support for minpaku investment projects in the Hokkaido area.
〇 Creative Business – Business development, branding, planning support for marketing solutions.
〇 Real Estate Services – Buying, selling, leasing, brokerage, purchase and revitalization, development, property management, detached housing/land subdivision, house/condominium construction and sales, interior construction, renovation work.
〇 Web Services – Website planning, production, and operation, IT support services, online secretarial services, internet information provision.
〇 Recruitment Support Services – Comprehensive solutions to build high-performance teams through Recruitment Process Outsourcing (RPO), employer branding, Wantedly management, career site/video production, and recruitment DX integration.

Related Links

● Kukan：https://kukanhokkaido.co.jp/en/
● JANKEN：https://janken-hokkaido.com/en/
● Real Estate Buying Specialist “Goen”：https://goen-hokkaido.jp/
● Web Support Services：https://kukanhokkaido.co.jp/websolutions/
● Kukan Real Estate：https://kukanhokkaido.co.jp/realestate/
● Recruitive：https://recruitive.hokkaido.jp/

Related News

●　[Case Study] Full Website Renewal for “Hanasora,” a Florist in Toyohira, Sapporo | Complete Corporate & Service Site Development
　　https://kukanhokkaido.co.jp/pressrelease-en/5168/
●　[Case Study] Kukan Inc. Renews WorldWideBase Website: Seamless Real Estate & Vacation Rental Management Solutions
　　https://kukanhokkaido.co.jp/pressrelease-en/5223/
●　Kukan Unveils Web Design Portfolio for Hokkaido Businesses: Strengthening Local DX Support in Furano, Niseko, and Sapporo
　　https://kukanhokkaido.co.jp/pressrelease-en/5931/

Inquiries Regarding This Matter

Company Name： Kukan Inc. Public Relations Manager
E-mail address： pr@kukanhokkaido.co.jp