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Digital innovation for Sapporo, Niseko, and Furano. From property acquisition and vacation rental revival to recruitment solutions, we drive regional growth with proven marketing strategies.

Based in Hokkaido, Kukan Inc., a leader in space production and web solutions, achieved 37 rental and 7 sales transactions through its “Kukan Real Estate” division within just 11 months (June 2025 – April 2026). This success is a direct result of our “In-house Lead Generation”—integrating advanced digital marketing strategies directly into our real estate operations.

Leveraging our proven marketing expertise, we operate five core business units: “Kukan Real Estate,” “JANKEN” (Vacation Rental Renovation), “GOEN” (Property Acquisition), “Recruitive” (Recruitment Support), and our flagship “Web Solutions.” We provide one-stop support to solve regional challenges and drive business growth.

[Background & Mission] Sharing Hokkaido’s Charm and Vitality with the World

In regional areas facing population decline, the rise of vacant properties and severe labor shortages for local businesses are two sides of the same coin. Conversely, with the recovery of inbound tourism, investment interest in Hokkaido—particularly in Niseko and Furano—continues to soar.

However, “information asymmetry” persists, preventing attractive properties and local businesses from reaching the right global investors and talent. We believe it is urgent to bridge this gap by implementing digital marketing across real estate and recruitment, ensuring high-quality information reaches global targets at the optimal timing.

[Solution & Results] 44 Deals in Sapporo, Niseko, and Furano: Rapid Growth Driven by In-house Web Marketing

Our strength lies in the expertise our CEO cultivated in Tokyo’s digital marketing industry. By strategically leveraging web media and SNS, we have rapidly internalized a system that goes beyond one-on-one sales, reaching both latent and active markets on a “one-to-many” scale.

As a result, despite being a lean, high-performing team in our fourth year, we achieved a total of 44 real estate transactions in just 11 months since obtaining our license.

From Property Sales to Local Recruitment Support: Kukan Co., Ltd. Demonstrates the Power of Strategic Marketing.

We have long dedicated ourselves to helping clients maximize brand awareness and drive conversions through our marketing expertise. Our success with “Kukan Real Estate” is simply the first proof of concept—demonstrating what happens when we apply those same proven strategies to our own business operations.

We are convinced that the underlying marketing structure is the same, whether it’s “selling property,” “attracting guests to vacation rentals,” or “drawing talent to a company.” By delivering the true value of local assets and businesses through optimal creative and data analysis, we provide authentic solutions—proven by our own success—that directly drive client growth and organizational expansion.

From vacant property acquisition and vacation rental renovation in Furano and Niseko to real estate sales, web production, and recruitment outsourcing.

Leveraging our proven marketing expertise and space production capabilities, we are strategically accelerating our five core business divisions.

1. “Kukan Real Estate”: Comprehensive Property Services (Sapporo, Niseko, & Furano Area)

Under the concept “Living Your Way in Hokkaido,” we provide one-stop support for residential rentals and sales, vacation rental (minpaku) and commercial property brokerage, and villa management. We specialize in unique opportunities leveraging regional characteristics—such as licensed hospitality facilities in Nakafurano and hotel real estate investments in Niseko—supporting both your ideal lifestyle and strategic wealth building.

Service Details：https://kukanhokkaido.co.jp/realestate/

2. “JANKEN”: Specialized Vacation Rental Renovation

Leveraging our track record of managing over 500 vacation rentals in Hokkaido, we create “high-occupancy, high-yield” spaces tailored for inbound tourists. From Instagrammable interior design to navigating complex fire and health regulations, we handle everything from furniture procurement to operational setup. By integrating this with “Kukan Real Estate” acquisitions, we deliver unparalleled cost-performance and investment efficiency.

Service Details：https://janken-hokkaido.com/en/reform-renovation/

3. “GOEN”: Real Estate Acquisition Specialist (Centering on Furano, Niseko, and Kutchan)

“Connecting Homes through Shared Destiny.” We offer a specialized buyout service that accepts properties “as-is”—even with remaining furniture or debris. We purchase old or distressed properties for cash in as little as one month with zero brokerage fees. Sellers are also exempt from liability for defects (contract non-conformity), minimizing the burden of inheritance issues or abandoned property disposal.

Service Details：https://goen-hokkaido.jp/

4. “Recruitive”: Video Marketing & Creative Recruitment Support

Specializing in Furano, Kutchan, and Niseko, we “Update Recruitment with Creativity.” We focus on three core pillars: Viral potential via SNS trends, uncompromising Visual Quality, and data-driven Results. From RPO (Recruitment Process Outsourcing) and Wantedly management to career sites and video production, we partner with you to ensure successful, zero-mismatch hiring.

Service Details：https://recruitive.hokkaido.jp/

5. “Web Solutions”: A Track Record of Proven Results

We scale the same proven customer-acquisition strategies used in our own real estate and recruitment businesses to fuel our clients’ growth. From SEO and SNS management to ad optimization and system development, we design and operate “revenue-driven websites” that captivate users and convert interest into high-quality inquiries.

Service Details：https://kukanhokkaido.co.jp/websolutions/

Kukan Inc. Corporate Profile

● Company Name: Kukan Inc.
● Established: November 29, 2022
● Capital: ¥1,000,000
● Representative: Kentaro Yamamoto
● Locations (Furano Office): 4-7 Sakaemachi, Furano, Hokkaido 076-0023, Japan
● Locations (Sapporo Office): 1-1 Toyohira 4-jo 3-chome, Toyohira-ku, Sapporo, Hokkaido 062-0904, Japan
● License Number: Real Estate Transaction Dealer Hokkaido Governor Kamikawa (1) No. 1316

Business Activities

● Minpaku Investment Business – Planning and operation of JANKEN, support for minpaku investment projects in the Hokkaido area.
● Creative Business – Business development, branding, planning support for marketing solutions.
● Real Estate Services – Buying, selling, leasing, brokerage, purchase and revitalization, development, property management, detached housing/land subdivision, house/condominium construction and sales, interior construction, renovation work.
● Web Services – Website planning, production, and operation, IT support services, online secretarial services, internet information provision.
● Recruitment Support Services – Comprehensive solutions to build high-performance teams through Recruitment Process Outsourcing (RPO), employer branding, Wantedly management, career site/video production, and recruitment DX integration.

Related Links

● Kukan：https://kukanhokkaido.co.jp/en/
● JANKEN：https://janken-hokkaido.com/en/
● Real Estate Buying Specialist “Goen”：https://goen-hokkaido.jp/
● Web Support Services：https://kukanhokkaido.co.jp/websolutions/
● Kukan Real Estate：https://kukanhokkaido.co.jp/realestate/
● Recruitive：https://recruitive.hokkaido.jp/

Related News

●　Kukan Inc. Launches “Recruitive”: A Strategic Hiring Support Brand for Hokkaido’s Local Industries
　　https://kukanhokkaido.co.jp/pressrelease-en/5114/
●　Kukan Inc. Enhances Furano Real Estate Services: Bridging Global Investment with Local Community Harmony
　　https://kukanhokkaido.co.jp/pressrelease-en/4988/
●　Hokkaido Real Estate: Turning Vacant Properties into Assets. “GOEN” Launches New Sales Information Media for Furano, Niseko, and Sapporo.
　　https://kukanhokkaido.co.jp/pressrelease-en/4889/

Inquiries Regarding This Matter

Company Name： Kukan Inc. Public Relations Manager
E-mail address： pr@kukanhokkaido.co.jp