[Furano HR DX] A New Regional Recruitment Strategy Tackling a 70% Youth Outflow and Shocking 1.7% U-Turn Rate
Breaking reliance on traditional public job agencies through SNS and RPO. A solution that cuts recruitment costs to invest in “corporate strength” amid surging tourism demand.
Kukan Inc. (HQ: Furano, Hokkaido; CEO: Kentaro Yamamoto) addresses Furano’s pressing youth outflow and labor shortage, which impacts over 60% of local businesses. Through “Recruitive,” our Hokkaido-focused Recruitment Process Outsourcing (RPO) service, we optimize hiring and cut costs. By redirecting budgets from excessive job advertisements to enhancing “corporate strength”—such as improving employee benefits—we present a pioneering, regional revitalization-driven HR DX solution.
Furano & Kutchan Niseko Recruitment Outsourcing & Video Production | Recruitive
Recruitive resolves recruitment challenges in the Furano and Kutchan Niseko areas through “Video Marketing × Creative.”
https://recruitive.hokkaido.jp/
※Data in this release is cited from the Furano City official report,“Survey Results on Labor Realities and Talent Acquisition Measures,”
including the “Furano Business Labor Survey,” “Furano Worker Reality Survey,” and “Future Employment Survey.”
Challenges in the Regional Job Market and the Deep “Awareness Gap” Based on Furano’s Labor Survey
Over 70% of High School Students Migrate Outward: The Harsh Reality of a Mere 1.7% U-Turn Rate
Cited from the “Future Employment Survey Results”
Behind the surging hospitality and tourism demand in this world-class destination lies a severe paradox in Furano’s labor market. A survey of local high school students revealed that 71% plan or wish to move outside the region after graduation.
Even more striking, a mere 1.7% of those leaving express a desire to return to Furano for future employment. The top reason for not wanting to return is the lack of preferred jobs or industries locally. Furthermore, current local workers rate their likelihood of recommending their workplace to others at a low average of 4.95 out of 10.
Chronic Labor Shortages vs. the Limits of Traditional Analog Recruitment
Cited from the “Furano Business Labor Survey Results”
Meanwhile, 61.2% of local businesses report temporary or chronic labor shortages, a trend especially pronounced during the peak tourism and agricultural season from July to December.
However, many employers face clear constraints, noting they “have no budget to spend on recruitment (43 responses)” or “have no time to allocate to recruitment (38 responses).” As a result, they remain heavily reliant on traditional, analog methods such as public job agency listings (114 responses) or basic company website postings (59 responses). Bridging this severe gap between “youth expectations” and “corporate hiring methods” has become the highest priority for the sustainability of the local economy.
Recruitive’s Innovation: A Hokkaido-Focused RPO that Cuts Ad Spend to Reinvest in “Corporate Strength”
Proposing Structural Reforms in Hiring Costs to Improve the “Working Conditions” Valued by Youth
Cited from the “Future Employment Survey Results”
The same survey highlights that when selecting a workplace, high school students prioritize
“Job Content / Reward” (338 responses),
“Salary / Bonuses” (280 responses), and
“Ample Leave / Personal Time” (247 responses)
overwhelmingly over “Location.”
This means that for regional companies to be chosen by young talent, instead of continuously pouring money into expensive job advertisements, they must thoroughly cut recruitment costs. This saved capital can then be reinvested into enhancing their “core corporate strength”—such as boosting base pay and expanding employee benefits.
Over 1,300 Departures in 5 Years: Introducing Subscription-Based RPO to Boost Employee Retention
Cited from the “Furano Business Labor Survey Results”
Over the past five years, businesses in the Furano region successfully hired 1,946 people, but simultaneously suffered 1,394 departures, highlighting a major challenge in employee retention. To address this issue, we launched “Recruitive,” a Hokkaido-focused RPO (Recruitment Process Outsourcing) service that stabilizes hiring expenditures while maximizing recruitment performance. This allows local SMEs to reinvest their resources into making fundamental improvements to their working environments.
Before Giving Up and Saying “There’s No One in Furano”: Why Qukan is Stylishly Dismantling Legacy Recruitment Strategies
Our Pride as the Most Modern External HR Department: Turning Massive Ad Spend into Employee Smiles
Before giving up and convinced that “there is no one left in Furano,” why not reconsider how you place your job ads and allocate your budget? Cut down on excessive advertising costs and use that money to bring smiles to your future employees’ faces by improving their working conditions. Qukan’s “Recruitive” is the smartest, most modern external HR department designed to help regional businesses build genuine, lasting strength.
Refining Recruitment in the SNS Era: A Recommendation for Breaking Away from Hello Work
In an era where most high school students look to social media platforms like Instagram and TikTok for information, it is no longer the time to be stressing over how to fill out paperwork for Hello Work. We stylishly upgrade legacy recruitment strategies through a modern digital shift. Streamlining recruitment and utilizing the freed-up resources to cultivate a “compelling corporate strength that talents choose”—this is the true essence of regional revitalization proposed by Kukan.
Four Pillars of the New Recruitment Service “Recruitive”
1. Subscription-Based Model with Clear, Fixed Pricing: Eliminates the risk of incurring massive additional fees per hire, which is typical of traditional contingency-based (success fee) models.
2. Accessible Plans Starting from Small Budgets: Even small businesses without the budget for a dedicated HR department can outsource professional recruitment operations by scaling the service to their exact needs.
3. “Modern Recruitment Strategy” Leveraging Social Media: Official surveys show that a vast majority of high school students look to social media platforms like Instagram, X (Twitter), and TikTok for information. We design recruitment branding that lands directly on the timelines of young talent.
4. Driving Corporate DX Through Recruitment: By providing hands-on support for digitalizing recruitment processes—such as data-driven job posting management and automated applicant communications—we accelerate the overall digital shift of your entire organization.
Official Website for “Recruitive” — Recruitment Agency & Video Production： https://recruitive.hokkaido.jp/
―Recruitment Process Outsourcing (RPO) Support / Recruitment Agency Services：https://recruitive.hokkaido.jp/rpo/
―Recruitment Public Relations Support / Recruitment PR Services：https://recruitive.hokkaido.jp/pr/
―Wantedly Operation Agency Services / Wantedly Account Management Outsourcing：https://recruitive.hokkaido.jp/wantedly/
―Video & Website Production：https://recruitive.hokkaido.jp/creative/
Service Launch Press Release / New Service Press Release：https://kukanhokkaido.co.jp/pressrelease-en/5114/
KUKAN Inc. Company Profile
Based in Hokkaido, we are a creative company seamlessly engaging in real estate transactions, web production, and lodging property development. Guided by our mission to “Create spaces and circulate value,” we deliver unique solutions that blend web marketing with strong local networks.
Recently, we have expanded our operations to include “Recruitive,” a recruitment process outsourcing (RPO) service. We leverage technology combined with hands-on execution to provide practical solutions to critical social issues facing regional cities, such as severe labor shortages and recruitment mismatches.
● Company Name: Kukan Inc.
● Established: November 29, 2022
● Capital: ¥1,000,000
● Representative: Kentaro Yamamoto
● Locations (Furano Office): 4-7 Sakaemachi, Furano, Hokkaido 076-0023, Japan
● Locations (Sapporo Office): 1-1 Toyohira 4-jo 3-chome, Toyohira-ku, Sapporo, Hokkaido 062-0904, Japan
● License Number: Real Estate Transaction Dealer Hokkaido Governor Kamikawa (1) No. 1316
Business Activities
〇 Minpaku Investment Business – Planning and operation of JANKEN, support for minpaku investment projects in the Hokkaido area.
〇 Creative Business – Business development, branding, planning support for marketing solutions.
〇 Real Estate Services – Buying, selling, leasing, brokerage, purchase and revitalization, development, property management, detached housing/land subdivision, house/condominium construction and sales, interior construction, renovation work.
〇 Web Services – Website planning, production, and operation, IT support services, online secretarial services, internet information provision.
〇 Recruitment Support Services – Comprehensive solutions to build high-performance teams through Recruitment Process Outsourcing (RPO), employer branding, Wantedly management, career site/video production, and recruitment DX integration.
Related Links
● Kukan：https://kukanhokkaido.co.jp/en/
● JANKEN：https://janken-hokkaido.com/en/
● Real Estate Buying Specialist “Goen”：https://goen-hokkaido.jp/
● Web Support Services：https://kukanhokkaido.co.jp/websolutions/
● Kukan Real Estate：https://kukanhokkaido.co.jp/realestate/
● Recruitive：https://recruitive.hokkaido.jp/
Related News
● Overcoming Hokkaido’s Labor Shortage with Video × Management: Launching “Recruitive” Specialized Recruitment Support
https://kukanhokkaido.co.jp/pressrelease-en/5582/
● Kukan Inc. Launches “Recruitive”: A Strategic Hiring Support Brand for Hokkaido’s Local Industries
https://kukanhokkaido.co.jp/pressrelease-en/5114/
● KUKAN Inc. Launches Website Production Business in Sapporo and Furano – Supporting Hokkaido Companies Through IT, SEO, and Web Marketing
https://kukanhokkaido.co.jp/pressrelease-en/2166/
Inquiries Regarding This Matter
Company Name： Kukan Inc. Public Relations Manager
E-mail address： pr@kukanhokkaido.co.jp
