News

[Furano Vacation Rental Investment] Strategy Unveiled for Areas Adjacent to Kitanomine, Ranked #2 in Japan’s Land Price Growth

Kukan Inc. (Headquarters: Furano, Hokkaido; CEO: Kentaro Yamamoto; hereinafter “the Company”) has released its latest real estate investment and vacation rental trend report for the Furano area. This follows the Ministry of Land, Infrastructure, Transport and Tourism’s (MLIT) announcement of the 2026 Official Land Prices, in which Kitanomine-cho, Furano (Standard Land ID: Furano-4) ranked No. 2 nationwide for residential land growth (30.0% increase, official price ¥84,500/㎡).
Leveraging our deeply rooted local network, we propose a new sustainable, high-yield resort investment strategy focused on surrounding areas—Nakafurano, Kamifurano, and Yamabe—deliberately bypassing the overheating city center.

Market Context Behind Furano’s Soaring Land Prices: Factors Driving Two Consecutive Years of Top-Tier Growth and the Wave of Resort Development

Objective Evidence of “Permanent Resortification” in the 2026 Official Land Price Data

“Top Nationwide Land Price Appreciation Ranking” (Cited from the Ministry of Land, Infrastructure, Transport and Tourism’s “2026 Official Land Prices”)

According to the 2026 Official Land Prices released by the MLIT, Kitanomine-cho, Furano (4777-33 / 25-11 Kitanomine-cho) jumped from ¥65,000/㎡ in 2025 to ¥84,500/㎡ in 2026. This 30.0% growth rate ranks it No. 2 nationwide for residential land, marking its second consecutive year at the top tier of the Japanese market, following its No. 1 national ranking (31.3% growth) in 2025.

This surge is driven by the historic weak-yen trend and the resulting demand from affluent overseas buyers acquiring luxury condominiums and holiday villas. This provides objective evidence that long-stay demand—extending far beyond a temporary tourism boom—has established a highly stable, permanent resort market.

（Reference External Article）
4pla Drives Land Price Surge to Become Highest in Hokkaido; Kiyota Ward Drops from Previous Year Due to ‘Transit Deserts’ and Bus Reductions（STV News Hokkaido, March 17, 2026）

Rising Land Prices: New Regional Challenges in Real Estate Investment and Vacation Rental Development

While rapid resort development, centered around the Kitanomine area, drives the local economy, soaring land prices present new challenges—making property acquisition increasingly difficult for new investors and local businesses.
Furthermore, the excessive concentration of tourists in specific hubs poses overtourism risks, underscoring the urgent need for fresh approaches to sustainable destination management.

Kukan’s Blueprint for Furano Vacation Rentals: Strategic Solutions in Nakafurano, Kamifurano, and Yamabe

Driving Sustainable Regional Development through a Legacy of Local Co-Creation

Following the opening of our Furano office in 2025 (see our press release: https://kukanhokkaido.co.jp/pressrelease-en/1818/), we joined the Furano Tourism Association and the Nakafurano Tourism Association. Aligning with official regional blueprints like “Nakafurano: A Rural Community Connected by Bonds” (from the 6th Nakafurano Comprehensive Town Planning), we have built a sustainable development framework that thrives alongside the community—focusing on landscape preservation, vacant home resolution, and enhanced multilingual web engagement.

The “Peripheral Area” Blue Ocean Strategy: Escaping the Urban Clamor

Leveraging this deep-rooted local foundation, we advocate a strategic shift from the hyper-inflated central hub of Kitanomine to Nakafurano, Kamifurano, and the Yamabe area of Furano City.
Because these peripheral areas have not yet been saturated by global premium pricing, investors can acquire land and properties at highly reasonable prices. Yet, they offer serene, unobstructed panoramas of the majestic Tokachi mountain range and stunning pastoral landscapes. This makes them a prime blue ocean market with exceptional development potential for high-value hidden sanctuaries and vacation rentals.

【Reference: Land Price Comparison】
Furano City (Kitanomine-cho): 84,500 JPY/㎡ (+30.0% YoY)
Sorachi District (Kamifurano-cho, Naka-machi): 12,200 JPY/㎡ (-2.4% YoY)

※2026 Official Land Prices List：
From the Hokkaido Government Website: “About Hokkaido Land Prices [Land Price Survey / Official Land Prices

Full-Package Support via “JANKEN,” the Premier Portal Specialized for Hokkaido

Through “JANKEN,” our premier comprehensive portal specialized for Hokkaido vacation rentals and resort real estate, we offer an extensive portfolio of prime properties in these high-potential peripheral areas. From property selection and renovation to multilingual marketing and operations, we provide full-package, end-to-end support for your investment.

●[Featured Property ①] [Newly Built in 2026] A High-Yield Residence in the Meccas of “JAPOW”—Kamifurano, Boasting a Prime Location Connecting Furano and Biei.(See “JANKEN” Property Listing: https://janken-hokkaido.com/en/minpaku-properties/2174/)
●[Featured Property ②] [Business Transfer / ¥80 Million] Become a Villa Owner in Nakafurano! “Furano Yamayama” Features a Vast 2,105 m² Estate and a Rare 365-Day Operating License.(See “JANKEN” Property Listing: https://janken-hokkaido.com/en/minpaku-properties/2339/)

Looking to Furano’s Future: A Unique Perspective Cultivating “Hidden Masterpiece Areas” Amidst the Hype of Soaring Numbers

Without being blinded by flamboyant headlines like “No. 1” or “No. 2 in the Nation,” we have quietly and consistently cultivated the “hidden masterpiece areas” that sit serenely just beside the hype.

Bypassing the frenzy of skyrocketing land prices, we deliver a strategy that harmonizes the absolute tranquility of Hokkaido’s majestic nature with solid, resilient investment yields. This is the “Smart Investment Strategy for the Sophisticated” that only Kukan can propose—driven by our deep roots in Furano and an intimate knowledge of the region’s inner workings.
We envision ourselves not merely as a real estate developer, but as curators of “space” (Kukan), happily bridging the future of the local community with the wealth of our investors.

JANKEN Services

①Real Estate Investment: Your Gateway to Hokkaido Vacation Rental Success
https://janken-hokkaido.com/en/minpaku-realestate-investment/#portfolio
②Renovation & Design: Transforming Properties into Premium Rentals in Hokkaido
https://janken-hokkaido.com/en/reform-renovation/
③Operations & Management: Hassle-Free Vacation Rental & Hotel Solutions in Hokkaido
https://janken-hokkaido.com/en/minpaku-hotel-fire-safety/

KUKAN Inc. Company Profile

Based in Hokkaido, we are a creative company seamlessly integrating real estate sales, web development, and hospitality property development. Driven by our mission to “Create Spaces and Circulate Value,” we deliver unique, high-impact solutions that blend advanced digital marketing with deeply-rooted local networks.

● Company Name: Kukan Inc.
● Established: November 29, 2022
● Capital: ¥1,000,000
● Representative: Kentaro Yamamoto
● Locations (Furano Office): 4-7 Sakaemachi, Furano, Hokkaido 076-0023, Japan
● Locations (Sapporo Office): 1-1 Toyohira 4-jo 3-chome, Toyohira-ku, Sapporo, Hokkaido 062-0904, Japan
● License Number: Real Estate Transaction Dealer Hokkaido Governor Kamikawa (1) No. 1316

Business Activities

〇 Minpaku Investment Business – Planning and operation of JANKEN, support for minpaku investment projects in the Hokkaido area.
〇 Creative Business – Business development, branding, planning support for marketing solutions.
〇 Real Estate Services – Buying, selling, leasing, brokerage, purchase and revitalization, development, property management, detached housing/land subdivision, house/condominium construction and sales, interior construction, renovation work.
〇 Web Services – Website planning, production, and operation, IT support services, online secretarial services, internet information provision.
〇 Recruitment Support Services – Comprehensive solutions to build high-performance teams through Recruitment Process Outsourcing (RPO), employer branding, Wantedly management, career site/video production, and recruitment DX integration.

Related Links

● Kukan：https://kukanhokkaido.co.jp/en/
● JANKEN：https://janken-hokkaido.com/en/
● Real Estate Buying Specialist “Goen”：https://goen-hokkaido.jp/
● Web Support Services：https://kukanhokkaido.co.jp/websolutions/
● Kukan Real Estate：https://kukanhokkaido.co.jp/realestate/
● Recruitive：https://recruitive.hokkaido.jp/

Related News

●　Furano, Hokkaido: “Shikauchi” Achieves High Winter Occupancy—Kukan’s Resort Development Gains Momentum.
　　https://kukanhokkaido.co.jp/pressrelease-en/5407/
●　Kukan Inc. Joins Nakafurano Tourism Association to Co-create Regional Future— Launching collaboration toward realizing the town’s official plan, “Rural Space Connected by Bonds,” starting with the listing of Kukan’s own properties in Hokkaido’s Furano area.
　　https://kukanhokkaido.co.jp/pressrelease-en/4164/
●　A new private lodging facility opening in Nakafurano! A one-of-a-kind accommodation experience to add color to your lavender and ski trip. | Shikauchi Furano
　　https://kukanhokkaido.co.jp/pressrelease-en/2637/

Inquiries Regarding This Matter

Company Name： Kukan Inc. Public Relations Manager
E-mail address： pr@kukanhokkaido.co.jp